The Role
Manage Bluesky's brand presence across Bluesky, X, Threads, and LinkedIn. Develop content, engage with the community, and track performance.
Summary Generated by Built In
About Bluesky
What You'll Do
What We're Looking For
Compensation
Location
Bluesky is building the open protocol for public conversation. We give users more choice, developers more freedom, and creators more control. Built on AT Protocol, a decentralized, open-source foundation, Bluesky is not just another social app. It is the doorway to an entirely new social web: one where no single company, person, or algorithm controls the experience.
We are a lean, mission-driven team of ~50 people operating as a Public Benefit Corporation, which means we are structured to prioritize people over profit. Our culture blends academic rigor with product velocity — we move fast, but we care deeply about getting the architecture right.
About the Role
We're hiring a part-time contractor to run Bluesky's brand presence across four platforms: Bluesky, X, Threads, and LinkedIn. You'll be the person carrying our voice on social day to day — surfacing trends, intercepting cultural moments, and building a posting practice that reflects how we actually think and talk.
This is a 10 - 15 hour per week engagement, reporting to the Head of Communications. We're looking for a true poster—someone who already lives on the social web and understands its rhythms.
What You'll Do
- Own the day-to-day posting cadence across Bluesky, X, Threads, and LinkedIn
- Develop content and maintain the content calendar
- Post directly to brand accounts within established voice and brand guardrails
- Surface trends, conversations, and cultural moments worth weighing in on, and act on them quickly when timing matters
- Engage with the community where appropriate
- Partner with Communications and App team on launches, campaigns, and embargoed announcements
- Track what's working and report back
What We're Looking For
- Deep experience managing social for a major brand or comparable accounts (agency, in-house, or independent)
- Native fluency on Bluesky, X, Threads, LinkedIn and a real point of view on how each platform actually works
- A poster's instincts: quick wit, sharp timing, comfort writing in a brand voice without making it sound like one
- Ability to spot a trend early and decide whether it's worth engaging with — or worth letting pass
- Strong judgment under time pressure: knows what to post, what to flag, and what to skip
- Comfortable working with minimal oversight
- Awareness of the news cycle and consciousness of timing around posting. (e.g., we don't want something too flippant after a serious event)
- Genuine curiosity about Bluesky and the open social web — this isn't the right role for someone who treats it as just another platform
- A keen eye for determining when a post could be a story and the ability to amplify it in the right way for the right audience
- A background in communications, marketing or community management is a plus
Why This Role, Why Now
We need a dedicated practitioner who can bring focus, consistency, and craft to how we show up across the social web. The right person will help define what the Bluesky brand voice sounds like at this scale, on every platform we participate on.
Compensation
- Hourly Rate: $100.00
Bluesky is a fully remote company. Overlap with Pacific Standard Time (PST) working hours is required. Proximity to Seattle, WA and willingness to travel there regularly is a plus.
Bluesky is an equal opportunity employer. We are building a team as diverse as the communities we serve.
Skills Required
- Deep experience managing social for a major brand or comparable accounts
- Native fluency on social media platforms
- Strong judgment under time pressure
- Comfortable working with minimal oversight
- Genuine curiosity about Bluesky and the open social web
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The Company
What We Do
Welcome to the Social Internet. Bluesky is social media as it should be. Find your community among millions of users, unleash your creativity, and have some fun again. We're building a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.
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