About the Role
The Social Media Manager & Content Creator will develop and execute FullWell’s social strategy across platforms and will be responsible for the majority of content creation. This position will report to and partner with our Director of Digital Marketing to build our presence in a way that ladders up to larger marketing and business objectives, playing a key role in the development of FullWell’s consumer-facing channels and content strategy on social, and will be responsible for growing all social channels based on agreed-upon KPIs by channel. This is a highly creative role for someone who is a strategic content creator at heart and adept at staying on the pulse of social trends. This is a temporary contract position (4.5 months, starting in November) providing leave coverage for our permanent Social Media Manager.
Primary Responsibilities
Social Strategy:
- Create and implement a cohesive social strategy across channels to grow FullWell’s brand presence across Meta, TikTok, and YouTube + additional channels as warranted.
- Manage the social calendar and ensure content is shared daily and at optimal times.
- Conduct weekly, monthly, and quarterly analysis to evaluate performance and identify areas of opportunity and room for growth. Monitor analytics daily and pivot the calendar as needed.
- Stay up-to-date on trends, platform, algorithm, and best-practice updates. Explore new channels to expand into when appropriate.
Content Creation:
- Create engaging and educational content to help expand FullWell’s brand presence across social channels.
- Develop a diverse mix of content including video, carousel, and static content, following channel-specific best practices to determine what goes where to maximize impact.
- Lead UGC efforts from start to finish to showcase a variety of product use cases and further diversify content.
- Create story content to maximize engagement potential.
Community Engagement:
- Respond to comments and engage with our community. Answer questions when appropriate, liaising with our CS and RD teams when needed.
- Respond to select DMs and share content when appropriate.
- Identify community members for potential partnership opportunities or gifting in collaboration with the influencer team.
- Find ways to proactively engage with our community to increase brand engagement(commenting on posts, checking in, etc.).
- Work with the marketing team on when it makes sense for our Founder to engage vs. the brand, and supporting her content.Role
Requirements
- 3-5 years of experience as a content creator and social media manager with deep experience across Meta, TikTok, and YouTube.
- Previous experience driving social strategy and making quick, meaningful decisions to impact growth with demonstrable results.
- Strong portfolio of self-created content and comfort being featured in content across brand social channels.
- Familiarity with scheduling and analytics platforms (Later, Sprout, Hootsuite).
- Proficient with design and editing tools like Canva, Adobe, or Figma and CapCut, Edits, or Adobe Express.
- Comfort with reporting and analysis to help drive decision-making and strategy.
Ideal to Have
- Prior experience in the health and wellness/supplement space
- Familiarity with DSHEA compliance
- Comfort being on camera
$35-45/hour, based on experience. This role is anticipated to be 30-35 hours per week, with the potential to flex up, as needed.
Skills Required
- 3-5 years of experience as a content creator and social media manager
- Deep experience across Meta, TikTok, and YouTube
- Experience driving social strategy and making quick, meaningful decisions to impact growth with demonstrable results
- Strong portfolio of self-created content
- Comfort being featured in content across brand social channels
- Familiarity with scheduling and analytics platforms such as Later, Sprout, or Hootsuite
- Proficiency with design and editing tools such as Canva, Adobe, Figma, CapCut, Edits, or Adobe Express
- Comfort with reporting and analysis to support decision-making and strategy
- Prior experience in the health and wellness or supplement space
- Familiarity with DSHEA compliance
- Comfort being on camera
What We Do
FullWell is a reproductive wellness company founded by Ayla Barmmer, MS, RD, LDN, a registered dietitian with advanced training in integrative and functional medicine, and 20+ years in clinical practice specializing in fertility nutrition. Committed to setting new standards for supplement quality and safety, FullWell is the only RD-founded and formulated brand built to positively impact generational health and longevity, creating clinically backed, evidence-based products that support reproductive health and fertility for both men and women. From everyday health and preconception support, to comprehensive nourishment for pregnancy, postpartum, perimenopause and beyond, FullWell empowers women and their partners at every stage of their reproductive journey.
