Social Media Manager – Community & Culture

Social Media Manager – Community & Culture

Mexicali, Mexico | Full-time | On-site / Hybrid

We are looking for a Social Media Manager to lead our community and culture storytelling across social platforms. This role focuses on showcasing the real day-to-day experience of our teams to strengthen our employer brand and attract talent.

Scope note: This role is focused on culture, community, and employer brand — it is distinct from our LinkedIn lead-generation activity, which sits with a separate function and is out of scope for this position.

What You'll Do

Content & Storytelling (External — ~70%)

• Own the content ideas and creative direction for Redial's public social channels: Facebook, Instagram, TikTok, and WhatsApp.
• Plan and maintain content that aligns with the company Editorial Calendar, ensuring a consistent flow of culture-forward storytelling.
• Capture the daily life of our agents and teams — culture initiatives, celebrations, milestones, and the local community efforts Redial is part of.
• Translate ideas into briefs for our in-house design team, who support asset production, while you remain the owner of the concept and the message.
• Build and nurture our online community: respond to comments and messages, encourage participation, and foster genuine engagement around the Redial brand.
• Manage and optimize paid social campaigns for agent recruitment (primarily Meta / Facebook Ads), partnering with HR to place, target, and report on hiring campaigns.

Internal Communications (~30%)

• Create and share content that keeps Redialers connected, informed, and engaged with company culture and initiatives.
• Help amplify internal moments — recognition, events, and community activities — across internal channels, in coordination with HR and the wider Marketing team.

What We're Looking For

Requirements:

• 3+ years of experience in social media management or community building 
• Strong storytelling and content creation skills
• Experience with Meta Business Suite and Facebook Ads Manager 
• Proficiency with tools such as Canva, CapCut, or similar
• Advanced English (C1–C2) and fluent Spanish
• Portfolio or work samples required

Nice to Have (Big Bonus, Not Required)

• Experience working with large organizations in the B2B space.
• Experience in the BPO / CX industry.
• A background in employer branding or culture/community storytelling.
• Experience producing bilingual (Spanish/English) content.

Why Join Redial

You'll build the voice of a growing, multicultural company and have real ownership over how our culture is seen — internally and to the world. You'll work alongside a Marketing team that values honest, people-first storytelling, and you'll help shape what it means to be part of the Redial family.

Equal Opportunity

All suitably qualified applicants will be considered based on their qualifications, experience, and the competencies relevant to the role. We do not discriminate on the basis of race, gender, age, disability, religion, sexual orientation, or any other characteristic protected under applicable law.