The Role
Develop and execute Flagler College’s social media strategy; capture, produce, and edit photo and video content; manage official accounts; oversee student employees and interns; engage online communities; advise campus partners; monitor trends; and analyze performance metrics to guide content strategy and report to senior leadership.
Summary Generated by Built In
Position Overview:
Why Flagler College?
Flagler College isn't just a place of higher learning – it's a community united by a shared passion for excellence, inclusivity, and positive change. Here, you'll have the opportunity to make a real difference, shaping the narrative of an institution with a rich history and an exciting future. Join us in inspiring the next generation of leaders, innovators, and history-makers as we embark on this transformative journey together. This is where history begins.
Our Culture
At Flagler College, our greatest achievements are born from the strength of our collaborative spirit and the bonds we forge as a team. As the Social Media Manager, you'll be an integral part of a dynamic, supportive community that values collaboration, camaraderie, and mutual respect.
- Collaboration: We understand that the best ideas are often born through collaboration. As part of our team, you'll have the opportunity to collaborate closely with colleagues across departments, leveraging diverse perspectives and expertise to drive innovation and achieve shared goals.
- Setting Ego Aside: We believe in the power of humility and the importance of setting ego aside for the greater good. We value individuals willing to listen, learn, and adapt, recognizing that true success is achieved through collective effort rather than individual accolades.
- Commitment to Helping One Another: We're committed to creating a culture where every team member feels valued, supported, and empowered to succeed. Whether offering guidance, sharing resources, or lending a helping hand, we believe in supporting one another on our journey toward excellence.
- Effective Communication: Clear and effective communication is the cornerstone of our team culture. We value open, honest, and respectful communication, recognizing that it's essential for building trust, fostering collaboration, and driving results. As a team member, you'll be encouraged to express your ideas, share feedback, and communicate openly with colleagues at all levels of the organization.
Ready to Join Us?
If you're ready to unleash your creativity, drive impact, and chart new digital horizons, we want to hear from you! Apply now to join the Flagler College Saints community and embark on your next journey. Let's make history together.
- Develop and execute a comprehensive social media strategy aligned with Flagler College's marketing objectives and brand identity.
- Plan, capture, produce, and edit photo and video content for social media across campus events, academic programs, student life, athletics, and institutional initiatives.
- Train and oversee student employees and interns supporting social media content creation, including assigning coverage, providing direction, and maintaining content and brand standards.
- Manage Flagler College's official social media accounts, ensuring brand consistency, accessibility, and platform-specific best practices across Instagram, Facebook, LinkedIn, TikTok, X, and, as needed, YouTube.
- Produce short-form and, when appropriate, long-form video content; oversee platform-specific storytelling strategies; and coordinate and direct photo coverage of campus-wide events and initiatives.
- Cultivate and nurture a dynamic online community, fostering dialogue and engagement among current students, families, alumni, faculty, staff, and prospective students. Monitor social media channels, respond to inquiries and comments, and proactively address issues or concerns with the supervisor.
- Serve as the primary social media resource for campus partners, providing consultation on content strategy, best practices, and digital storytelling opportunities while collaborating across Marketing and Communication, Enrollment, Academic Affairs, Institutional Advancement, Athletics, and Student Affairs.
- Stay abreast of emerging trends, best practices, and innovations in social media marketing, leveraging new opportunities to enhance Flagler College's digital presence and impact.
- Analyze digital performance metrics and establish a consistent reporting schedule for senior leadership, using insights to inform content and platform strategy.
- Assist the Marketing and Communication Division with signature projects as needed.
- Bachelor's degree in marketing, communications, digital media, photography, videography, or a related field.
- Proven experience (1+ years) in social media management and content production, preferably in higher education or a related industry.
- Proficient experience with photography, videography, and video editing for social media platforms, with a strong understanding of short-form, platform-specific storytelling.
- Proficiency with video editing software, including CapCut and/or Adobe Creative Suite, as well as social media management platforms and analytics tools.
- Exceptional writing and storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences.
- Strong strategic thinking and analytical abilities, with the ability to translate performance data into actionable recommendations.
- A collaborative mindset with excellent interpersonal skills, including the ability to guide student employees and consult effectively with campus partners in a fast-paced, dynamic environment.
Flagler College is a private liberal arts college located in St. Augustine, Florida. Founded in 1968, our mission is to enrich lives by creating a thoughtful, personalized experience in a supportive educational community.
READY TO JOIN OUR COMMUNITY?
We are here to help. Please review our current job openings and benefit offerings to determine if Flagler College is the place for you.
Skills Required
- Bachelor’s degree in marketing, communications, digital media, photography, videography, or a related field
- At least 1 year of experience in social media management and content production
- Experience with photography, videography, and video editing for social media platforms
- Understanding of short-form, platform-specific storytelling
- Proficiency with CapCut and/or Adobe Creative Suite
- Experience with social media management platforms and analytics tools
- Exceptional writing and storytelling skills
- Strong strategic thinking and analytical abilities
- Ability to guide student employees and consult with campus partners
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The Company
What We Do
Flagler College is a private higher-education institution in historic St. Augustine, Florida. It provides a liberal arts education through a challenging, inclusive, and supportive academic community. The college emphasizes a rich, thorough educational experience in a small environment, combining classroom learning with the distinctive character of its campus and surrounding city. It has served students as a college since 1968.
