Social Media Management Lead

Posted 3 Days Ago
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Amsterdam, NLD
Hybrid
Senior level
AdTech • Marketing Tech
The Role
Lead a client unit and coach Social Media Managers to deliver social-first strategies, creator campaigns, community and commerce initiatives. Own account quality, client relationships, performance-driven recommendations, cross-functional collaboration, and continuous improvement of ways of working to drive sustained growth.
Summary Generated by Built In

Who we are 

We’re GoSpooky: a global social agency built for the speed of culture.

We create social-first work for brands that want to stay relevant, from TikToks that land on the For You Page to creator campaigns, community strategies, TikTok Shop, social affiliates and live shopping. If it shapes internet culture, we are probably already on it.

Our teams combine strategy, creativity, community, commerce, gaming and data to turn cultural moments into brand impact. As official partners of Instagram and Snapchat, and partners and social affiliates of TikTok Shop, we work with brands such as KLM, Samsung, JBL, HEMA, Prime Video NL, AXE, Etos, Vodafone, Zeeman and Picnic.

We’re driven by bold ambition, endless creativity and authentic people. People who challenge the obvious, move with culture and create work that feels real, relevant and impossible to ignore.

We’re always looking for people who understand the internet, bring fresh perspectives and are excited to shape what social can become next. If you’re ready to move fast, think big and make an impact, you’ll fit right in.


Who we are
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that breaks the “for you” page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As our Social Media Management Lead, you'll lead one of our client units and help shape the future of Social Media Management at GoSpooky. You'll be responsible for ensuring our clients receive exceptional social media management that drives long-term growth while building and developing a high-performing team.

This role is a balance of people leadership, client partnership and operational excellence. You'll use your platform expertise, social-first mindset and performance insights to elevate the quality of work across multiple accounts while helping your team grow in their craft.

You'll report to the Head of Strategy and work closely with teams across Strategy, Creative, Data & Insights and Project Management to deliver best-in-class social work for our clients.

What you’ll do

  • Lead and coach a team of Social Media Managers, supporting their development, performance and career growth.
  • Own the quality and success of a client unit, ensuring every account delivers strong social-first work and sustained growth.
  • Build trusted relationships with clients by providing strategic recommendations and confidently navigating complex challenges.
  • Turn platform trends, data and performance insights into actionable strategies that improve client results.
  • Drive efficient planning, delivery and collaboration across cross-functional teams.
  • Establish and continuously improve ways of working, helping the team operate effectively as the Social Media Management craft grows.
  • Share knowledge, best practices and innovations across the wider team to raise the overall standard of Social Media Management at GoSpooky.

What we’re looking for

  • 5-8 years of experience in social media management, social strategy or a similar client-facing role, ideally within a social-first agency.
  • Proven experience leading, coaching and developing high performing teams.
  • Strong understanding of social platforms, trends and what drives meaningful audience growth.
  • Confidence using performance data and insights to shape recommendations and improve results.
  • Excellent client and stakeholder management skills with the ability to build lasting partnerships.
  • Highly organised, proactive and comfortable managing multiple priorities in a fast-paced environment.
  • A collaborative leader who enjoys working across disciplines and helping others do their best work.

What’s in it for you?

  • Flexible holiday policy for a proper recharge
  • Commuting allowance
  • Remote working possibilities in agreement with your team
  • A MacBook for peak productivity
  • Training opportunities to develop your skills and grow with us
  • Healthy communal lunches to keep you fueled
  • Fun events to connect, recharge, and bond as a team
  • Phone allowance of up to €25/month (role dependant)
  • Unlimited mental health and well-being support via OpenUp
  • A pension plan where you contribute a percentage of your salary
  • Gift card and birthday wishes every year
  • Dutch classes for international team members

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.

Skills Required

  • 5-8 years of experience in social media management, social strategy, or similar client-facing role
  • Proven experience leading, coaching and developing high-performing teams
  • Strong understanding of social platforms, trends and audience growth drivers
  • Ability to use performance data and insights to shape recommendations and improve results
  • Excellent client and stakeholder management skills
  • Highly organised and comfortable managing multiple priorities in a fast-paced environment
  • Collaborative leadership and cross-disciplinary teamwork
  • Valid EU work permit
  • Experience in a social-first agency (preferred)
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The Company
HQ: Amsterdam
113 Employees
Year Founded: 2016

What We Do

GoSpooky is a global social agency that keeps leading brands at the forefront of social platforms. We’re redefining advertising and setting new standards that make traditional old-school agencies look outdated. Our clients include Amazon, LVMH, Nike, Disney, Samsung, Verizon, JBL, and Coca-Cola. And we’re official creative agency partners for TikTok, Meta, and Snap.

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