Social Media Lead

Reposted 12 Days Ago
Hiring Remotely in USA
Remote
Junior
Blockchain • Fintech
The Role
Lead social media video strategy by creating, editing, and publishing content for platforms like TikTok and Instagram, while analyzing performance and trends.
Summary Generated by Built In
We’re looking for a video‑native social media lead to own our narrative across X/Twitter, TikTok, YouTube Shorts, Instagram Reels, and whatever comes next. You’ll ideate, shoot, edit, and publish snack‑size videos that make crypto culture impossible to ignore.

Key Responsibilities

  • Design and execute a video‑forward social strategy that aligns with Zerion’s brand and growth goals.
  • Produce 3–5 short‑form videos per week end‑to‑end—concept → script → shoot → edit → post—with at least two optimized specifically for TikTok and Instagram Reels each week.
  • Be the on‑camera voice of Zerion at conferences and in day‑to‑day content.
  • Translate complex DeFi concepts and product releases into engaging visual stories.
  • Monitor trends, memes, and audio to keep Zerion at the center of the conversation.
  • Own the content calendar and collaborate with design, product, and community teams.
  • Track performance (views, watch time, engagement, follower growth) and iterate quickly.
  • Source and manage freelance videographers or motion designers when scale demands.

You’ll Thrive Here If You

  • Have 2+ years in social video creation for a brand or personal channels, with a portfolio to prove it.
  • Edit fast in CapCut, Premiere Pro, Final Cut, or DaVinci; motion‑graphics chops are a plus.
  • Feel equally comfortable in front of and behind the camera.
  • Understand platform algorithms, analytics, and growth levers.
  • Write sharp, meme‑savvy copy (threads, captions, CTAs).
  • Bonus: experience with live‑streaming tools (OBS, StreamYard), 3D/AR, or Farcaster/Lens.
  • Bonus: AI content/ any kind of

What Success Looks Like After 6 Months

  • Zerion’s short‑form videos consistently reach 10k+ organic views.
  • The community remixes our clips and references Zerion in memes.
  • Follower growth on X and TikTok accelerates by 50%+.
  • “Zerion” becomes the wallet account you actually want to follow.

Top Skills

Capcut
Davinci
Final Cut
Live-Streaming Tools
Obs
Premiere Pro
Streamyard
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The Company
38 Employees
Year Founded: 2019

What We Do

At Zerion, we are on a mission to empower more people around the world with efficient, transparent, and censorship-resistant financial services.

We do this by building applications, tools, and infrastructure enabling any smartphone holder, anywhere in the world, to build and manage their decentralized finance (DeFi) portfolios. The company was founded in 2016 by a technical team of crypto-native builders who sought to change the way centralized financial services work, primarily driven by experiencing the lack of financial opportunity within their countries.

Zerion has grown to become one of the most popular DeFi interfaces in the world. Since inception, Zerion has processed over $1 billion in transaction volume and serves more than 200K monthly active users from over 150 countries.

It has attracted significant investment from experienced investors such as Mosaic Ventures (investors in Alibaba Group and Pinterest), Lightspeed Ventures (investors in Snapchat), Placeholder Ventures, DeFi Alliance Fund, Continue Capital, DCG, and G1 Ventures amongst others. In 2019 and 2020, Zerion was awarded with the ‘best crypto UX/UI’ awards at DevCon Osaka 5 and London-based City AM’s inaugural Crypto AM awards respectively.

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