The Role
Lead the social media strategy for US entertainment and celebrity coverage across Facebook, X, Instagram, YouTube, TikTok, and emerging platforms. Develop breaking-news and event coverage plans, guide social producers and editors, optimize platform-first content using analytics, and drive audience growth and engagement. Collaborate with editorial, video, design, and audience teams while maintaining editorial accuracy, brand voice, and publishing quality. Support talent recruitment and remain flexible during major entertainment news cycles.
Summary Generated by Built In
This is a remote position.
Company: Eleven Int Service Private Limited
Location: Remote
Employment Type: Full-time
Department: Social Media, Entertainment, Hollywood
About Eleven Media
Eleven Media is an established media company with more than 10 years of experience building and operating digital media brands. We own a diverse portfolio of properties with a strong presence across web, video, and social platforms.
Our editorial, production, audience development, partnerships, and publishing teams work together to strengthen our brands and deliver engaging content to audiences worldwide.
Website: www.elevenispl.com
About the Role
Eleven Media is looking for an experienced Social Media Lead to lead our US Entertainment social strategy across major platforms. This is a leadership role focused on breaking celebrity news, audience growth, original storytelling, and platform-first content.
Our coverage focuses on Hollywood celebrities, US entertainment, pop culture, red carpet events, award shows, and the creator/influencer landscape.
Key Responsibilities
- Lead the social media strategy and execution for US entertainment, including Hollywood celebrities, pop culture, red carpet events, award shows, and major industry developments.
- Develop daily and long-term social coverage plans around breaking celebrity news, entertainment events, award shows, and major news cycles.
- Track breaking entertainment news and ensure timely, accurate, and platform-appropriate coverage across all social channels.
- Guide, train, mentor, and develop social media producers and editors.
- Develop platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
- Identify strong story angles, social hooks, headlines, captions, thumbnails, and visual approaches that maximize engagement while maintaining editorial integrity.
- Collaborate closely with editorial, video, design, and audience teams to create high-performing content.
- Monitor platform trends, algorithm changes, and audience behavior to continuously improve strategy.
- Review analytics, identify opportunities, and optimize content based on performance and audience insights.
- Help recruit, interview, onboard, and develop social media talent.
- Ensure consistency in brand voice, publishing quality, editorial standards, and social media best practices.
- Maintain clear communication across teams and ensure social coverage aligns with editorial priorities.
- Take ownership of audience growth, engagement, and overall social media performance.
- Remain flexible during breaking celebrity news, award shows, red carpet events, and other high-impact entertainment moments.
What You Will Need
- Significant professional experience leading social media for a US entertainment, celebrity, or digital media organization.
- Previous experience managing, mentoring, or leading social media teams.
- A strong understanding of the US entertainment industry, including Hollywood celebrities, pop culture, awards, entertainment media, and the creator ecosystem.
- Deep knowledge of major social platforms, their audiences, content formats, and best practices.
- Proven experience growing audiences and improving engagement through platform-specific strategies.
- Strong editorial judgment and the ability to identify celebrity stories that will resonate on social media.
- Experience covering breaking entertainment or celebrity news in a fast-paced newsroom environment.
- Strong understanding of analytics and the ability to use data to inform content and growth strategies.
- Excellent communication, organizational, and leadership skills.
- High attention to detail and a commitment to editorial accuracy and brand quality.
- Strong ownership, accountability, and a willingness to take responsibility for team performance.
How to Apply
Please submit your CV along with examples of social media accounts, campaigns, or content you have managed. Include any metrics or case studies that demonstrate audience growth, engagement, or successful coverage of US entertainment and celebrity news.
Skills Required
- Significant professional experience leading social media for a US entertainment, celebrity, or digital media organization
- Experience managing, mentoring, or leading social media teams
- Strong understanding of the US entertainment industry, including Hollywood celebrities, pop culture, awards, entertainment media, and the creator ecosystem
- Deep knowledge of major social platforms, their audiences, content formats, and best practices
- Proven experience growing audiences and improving engagement through platform-specific strategies
- Strong editorial judgment and ability to identify celebrity stories that resonate on social media
- Experience covering breaking entertainment or celebrity news in a fast-paced newsroom environment
- Strong understanding of analytics and ability to use data to inform content and growth strategies
- Excellent communication, organizational, and leadership skills
- High attention to detail and commitment to editorial accuracy and brand quality
- Strong ownership, accountability, and willingness to take responsibility for team performance
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The Company
What We Do
PubNinja is a digital media and content-technology company focused on successful publishing. It works with international publishers on content creation, editorial strategy, and digital growth, using data to develop engaging content and business-building strategies. Its platform and services support multimedia publishing, audience reach, creator subscriptions, advertising, memberships, and distribution across social channels, helping media brands attract and grow audiences in the digital world.
