We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.
We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.
Core ResponsibilitiesStrategic Growth: Design and execute a robust Twitter roadmap that integrates seamlessly with broader marketing objectives.
Creative Content Production: Produce high-impact visual assets—ranging from viral memes and GIFs to punchy short-form videos—tailored to capture audience attention.
Community Cultivation: Manage daily interactions and dialogue to build a welcoming, active, and supportive digital ecosystem.
Event Leadership: Coordinate and host live AMA (Ask Me Anything) sessions featuring key opinion leaders and industry specialists.
Data-Driven Optimization: Evaluate key performance indicators (KPIs) to assess campaign reach and refine tactics based on analytical insights.
Trend Monitoring: Keep a pulse on evolving platform algorithms, emerging digital trends, and industry standards.
Unified Branding: Partner with internal departments to maintain a synchronized brand identity across every touchpoint.
Platform Expertise: A demonstrated history of managing professional social media profiles, specifically focused on the Twitter/X landscape.
Industry Background: Mandatory prior experience working within a Centralized Exchange (CEX) environment.
Web3 Proficiency: A sophisticated grasp of the crypto space and the nuances of decentralized communities.
Cultural Fluency: A natural instinct for meme-driven communication and the ability to spark engagement through relatable content.
Bilingual Communication: Mastery of both English and Mandarin, with exceptional clarity in writing and speaking.
Collaborative Versatility: Equally effective when spearheading solo projects or contributing to group initiatives.
Youth Culture Alignment: A genuine enthusiasm for social media and a deep-seated understanding of Gen Z behaviors and preferences.
Analytical Toolset: Proficiency in utilizing standard industry software to track and interpret social media metrics.
Skills Required
- Proven experience managing professional social media profiles, specifically Twitter/X
- Prior experience working within a Centralized Exchange (CEX) environment
- Sophisticated understanding of Web3 and crypto communities
- Strong meme-driven creative communication and cultural fluency
- Bilingual proficiency in English and Mandarin (written and spoken)
- Ability to work independently and collaboratively across teams
- Deep understanding of Gen Z behavior and youth culture
- Proficiency with social media analytics and industry-standard tracking tools
What We Do
Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.
