The Role
Supports the day-to-day social media operation for #ABtalks, including episode releases, content publishing, platform-specific captions and copy, music selection, newsletters, media emails, reporting, analytics, and audience monitoring. The intern works under the Social Media Manager and Executive while learning social media strategy, content execution, and digital storytelling across multiple platforms.
Summary Generated by Built In
About Us
Bukhash Brothers is a Dubai-based creative production company built on the belief that authentic storytelling has the power to move people. Founded by Anas Bukhash, we create content that connects — across cultures, languages, and generations. Our flagship production, #ABtalks, is one of the most-watched interview shows in the Arab world and a globally recognized platform for honest, unfiltered conversation. From world-class athletes and CEOs to artists, activists, and cultural icons, each episode goes beyond the surface — diving into the human stories, vulnerabilities, and defining moments that shape extraordinary people.
With tens of millions of views across YouTube, Instagram, and TikTok, and a loyal audience that spans the globe, #ABtalks has grown from a passion project into a cultural force. Every episode we produce is crafted with intention — from the questions asked to the way the story is told in edit.
Joining the Bukhash Brothers team means becoming part of a small, driven, and deeply creative group that cares as much about how a story is told as what the story is. We move fast, hold high standards, and believe that the best content comes from people who are genuinely passionate about their craft.
This is a 3-month unpaid, fully onsite internship based in Dubai. If you're looking for an opportunity where your work will actually be seen — and felt — this is it.
The Opportunity
Are you passionate about social media, storytelling, and digital content? This internship is your chance to get real, hands-on experience supporting one of the region's leading digital shows — learning how a high-performing social media operation runs from the inside.
As a Social Media Intern, you'll work closely with the Social Media Manager and Executive on the day-to-day execution of #ABtalks' platforms. From supporting episode releases and daily content publishing, to drafting captions, selecting music for clips, and helping with reporting — you'll be involved at every stage and guided every step of the way.
This is a role built for someone who wants to grow into a full Social Media Executive and is ready to learn by doing.
What You'll Be Learning & Doing
1. Episode Release Support
- Shadow and assist the Social Media Manager and Executive through full episode release workflows across all platforms
- Support the uploading and publishing of episodes on YouTube, including helping prepare supporting assets such as trailers, guest intros, clips, and carousels
- Learn to write and optimize YouTube descriptions, captions, SEO titles, tags, and timestamps under close supervision
- Assist in coordinating with editors and the design team to ensure release assets are ready and aligned with the episode schedule
- Support the preparation and sending of the weekly release newsletter and media emails
2. Content Posting & Publishing
- Assist with the daily posting and scheduling of content across Instagram, TikTok, YouTube, LinkedIn, Facebook, Threads, X, Snapchat, and Spotify
- Learn how to manage high-volume content output across multiple platforms simultaneously
- Support with selecting music and sounds for short-form clips on Reels and TikTok
- Develop an understanding of how captions, visuals, hashtags, and formatting are tailored per platform
- Build consistency in brand tone, visuals, and posting cadence across all channels
3. Written Content & Captions
- Assist in writing captions and short-form copy for social media content and episode releases
- Contribute to YouTube episode descriptions, newsletter drafts, and LinkedIn copy under guidance
- Learn how to adapt tone across platforms — thoughtful and human on LinkedIn, engaging and conversational on Instagram, punchy and trend-driven on TikTok
4. Reporting & Analytics Support
- Assist in preparing weekly internal media reports by pulling data and consolidating insights from all platforms
- Help track performance of episode releases and learn how to benchmark content against channel standards
- Support the Social Media Executive in compiling sponsor and client reports when needed
- Help monitor audience interactions and flag trends, feedback, or notable moments to the Social Media Manager
Who We're Looking For
- A current student or recent graduate in Marketing, Communications, Media, or a related field
- Genuinely passionate about social media, content creation, and digital storytelling
- Detail-oriented, organized, and comfortable juggling multiple tasks at once
- A strong team player who takes initiative and follows through
- Adaptable and comfortable in a fast-paced, creative environment
- Trustworthy, professional, and eager to learn
- Fluent in English and Arabic — both written and spoken — is a must
Skills & Experience
- Working knowledge of major social media platforms and how they behave
- Interest or exposure to social media marketing, content creation, or copywriting
- Strong instincts for tone, storytelling, and language
- Basic awareness of SEO, keywords, and analytics is a plus
- A fast-learning, detail-driven mindset — even personal projects or university work count as experience
What You'll Gain
- Hands-on experience working on one of the region's most-watched digital shows
- Direct mentorship, training, and regular feedback from the Social Media Manager and Executive
- Real exposure to social media strategy, episode releases, content reporting, and platform execution
- A strong foundation and clear pathway toward growing into a Social Media Executive role
- A formal recommendation letter upon successful completion of the internship
Why Intern With Us?
This is a rare opportunity to build your portfolio on content with real reach, learn directly from an experienced creative team, and understand what it takes to produce a globally recognized show. You'll leave with tangible skills, strong references, and edits you'll be proud to show.
Skills Required
- Currently enrolled student or recent graduate in Marketing, Communications, Media, or a related field
- Fluent in English and Arabic, written and spoken
- Working knowledge of major social media platforms
- Interest or exposure to social media marketing, content creation, or copywriting
- Strong instincts for tone, storytelling, and language
- Detail-oriented, organized, and able to juggle multiple tasks
- Strong teamwork, initiative, and follow-through
- Adaptability in a fast-paced, creative environment
- Trustworthy, professional, and eager to learn
- Basic awareness of SEO, keywords, and analytics
- Personal projects or university work demonstrating relevant experience
Am I A Good Fit?
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The Company
What We Do
Bukhash Brothers is a Dubai-based digital growth and marketing agency founded by Anas and Harith Bukhash in 2014. It helps brands build meaningful relationships and scalable, long-term growth through branding, creative strategy, digital and social media marketing, influencer campaigns, paid advertising, content production, CGI, animation, and photo/video work. The agency serves major clients including Cartier, Nike, Netflix, Samsung, and L’Occitane.
