Social Media & Influencer Manager

Make an Impact

Fossil Group is looking for an innovative Social Media and Influencer Manager to join our Owned Brands Team and support the brand strategy for FOSSIL, Michele and Zodiac. This role will report into the Social Media Senior Manager.

What You'll Do

Influencer

• Strategy & Execution
  • Develop and implement comprehensive influencer strategies aligning with brand objectives and target audience to enhance brand visibility and engagement.
  • Work within house or with agency to identify and evaluate potential influencers based on relevance, reach, engagement, and alignment with brand values, ensuring a strategic fit for collaboration.
  • Lead the creation of influencer-focused content plans, optimizing channels and platforms to maximize reach and impact.
  • Provide strategic support to the overall social media strategy, ensuring influencer efforts seamlessly integrate with broader marketing objectives.
  • Analyze campaign performance, deriving insights and actionable recommendations to continually optimize influencer strategies for improved results.
  • Collaborate with cross-functional teams to align influencer initiatives with product launches, events, and marketing campaigns.
  • Act as a brand ambassador, representing the organization in communications with influencers and fostering a positive brand image within the influencer community.
  • Collaborate with the paid team and external agencies to pinpoint high-performing influencer content, strategically selecting pieces for optimal results through paid amplification.
• Campaign Management
  • Manage and track budgets allocated for influencer collaborations, ensuring efficient use of resources and ROI measurement.
  • Collaborate closely with the brand team to align on SKUs and product selections, managing the ordering process efficiently and effectively.
  • Track and ship products to influencers, utilizing one-day contractors for assistance as needed.

Who We Are

At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!

Your Skills

• Bachelor's Degree in Social Media, Communications, Journalism, Marketing, or other related field is highly desired
• 5+ years of professional experience in an influencer focused role
• Ability to prioritize projects and collaborate with other team members is a must
• Strong organizational skills and social/digital-first thinking is a must
• Knowledge of social media platforms: Facebook, Instagram, Pinterest, YouTube, Twitter and TikTok
• Knowledge of Google Analytics

Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at [email protected].

#LI-Hybrid

#LI-MF

The pay range for this role is $85,000 - $100,000. The actual salary offered will take into account a wide range of factors, including skills, experience and location.

The Perks

• Comprehensive benefits package inclusive of health and well-being services
• 401(k) match and education on retirement planning
• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
• Hybrid working schedules
• Tuition Reimbursement on approved programs
• Fossil Merchandise Discounts