The Role
Manage RENEE Cosmetics’ social media presence across major platforms, including content calendars, publishing, community engagement, trend tracking, influencer coordination, campaign support, and performance reporting. Create platform-native content such as Reels, Stories, memes, carousels, captions, and short-form videos. Monitor competitors and social trends, analyze engagement metrics, and recommend improvements to grow organic reach, followers, and brand visibility.
Summary Generated by Built In
Function: Marketing
Designation: Social Media Executive
Location: Ahmedabad
Experience: 1–3 Years
Reporting To: Senior Manager Creative Content & Social Media
About the Role
We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.
Key Responsibilities
1. Social Media Management
- Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms.
- Develop and maintain monthly/weekly social media content calendars.
- Schedule and publish posts, Reels, Stories, carousels and other formats.
- Ensure consistency in brand tone, visual identity and messaging across platforms.
- Monitor comments, DMs, mentions and community interactions.
2. Content & Creative
- Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
- Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos.
- Write compelling captions, hooks, CTAs and social copy.
- Identify opportunities to create trend-led and reactive content.
- Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.
3. Trend & Competitor Tracking
- Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations.
- Track competitors and leading beauty/fashion brands to identify content opportunities.
- Regularly share trend insights and recommendations with the marketing team.
- Identify opportunities for RENEE to participate in relevant cultural and social trends.
4. Influencer & Creator Coordination
- Coordinate with the Influencer Marketing team for creator-led content.
- Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned.
- Identify emerging/micro creators and trending content creators relevant to the brand.
- Repurpose high-performing influencer content across brand social channels.
5. Community & Engagement
- Build an active and engaged social media community.
- Respond to comments, DMs and customer queries in a timely and brand-appropriate manner.
- Monitor customer sentiment and identify recurring feedback or conversations.
- Escalate customer complaints/issues to the relevant teams wherever required.
6. Performance & Analytics
- Track key social media metrics such as:
- Reach & impressions
- Engagement rate
- Followers growth
- Reel/video views
- Shares & saves
- Profile visits
- Community engagement
- Prepare regular social media performance reports.
- Analyse content performance and recommend improvements.
- Identify high-performing content formats and replicate successful content themes.
7. Campaign & Launch Support
- Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives.
- Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution.
- Ensure campaign communication is consistent across all social touchpoints.
Key Skills & Competencies
- Strong understanding of Instagram, Reels, Stories and short-form content.
- Excellent knowledge of current social media trends and digital culture.
- Strong creative thinking and ability to generate fresh content ideas.
- Good copywriting and communication skills.
- Basic understanding of social media analytics and insights.
- Ability to work in a fast-paced, highly creative environment.
- Strong coordination and execution skills.
- Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage.
- Basic knowledge of Canva, CapCut or other content creation tools is preferred.
Candidate Profile
- 1–3 years of experience in Social Media / Digital Marketing / Content Marketing.
- Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred.
- Should have a strong understanding of what works organically on social media.
- Should be highly active on social platforms and naturally curious about emerging trends.
- Portfolio/showcase of social media work, Reels or campaigns will be an advantage.
Key Performance Indicators (KPIs)
- Growth in organic reach and engagement.
- Engagement rate across social platforms.
- Growth in followers and active community.
- Reel/video views, shares and saves.
- Consistency and timeliness of content execution.
- Performance of trend-led and campaign content.
- Quality and quantity of content ideas generated.
- Community response and engagement.
- Contribution to overall brand visibility and social media growth.
Skills Required
- 1-3 years of experience in social media, digital marketing, or content marketing
- Strong understanding of Instagram, Reels, Stories, and short-form content
- Excellent knowledge of current social media trends and digital culture
- Strong creative thinking and ability to generate fresh content ideas
- Good copywriting and communication skills
- Basic understanding of social media analytics and insights
- Ability to work in a fast-paced, highly creative environment
- Strong coordination and execution skills
- Understanding of organic social media performance
- Active engagement with social platforms and curiosity about emerging trends
- Experience with a D2C, beauty, cosmetics, fashion, FMCG, or lifestyle brand
- Good understanding of the beauty, cosmetics, fashion, and D2C ecosystem
- Basic knowledge of Canva, CapCut, or other content creation tools
- Portfolio or showcase of social media work, Reels, or campaigns
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The Company
What We Do
Timelessly inspired, endlessly enhanced- RENÉE Cosmetics is an Indian makeup brand that’s redefining beauty with its range of high quality, 100% cruelty-free, innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. Founded by Aashka Goradia Goble, the famed actress and her brand both believe that the art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones and shades. Explore RENÉE Cosmetics range of products at www.reneecosmetics.in
