ZURU Toy Company
Social Media Executive - Toys
The Role
We're looking for our next Social Media Executive. If you live and breathe fresh ideas, spot trends before anyone else, and love creating content that connects—this is your next career move! ✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
This role plays a pivotal part in driving brand growth by creating high-impact, short-form content that boosts visibility, strengthens brand identity, and fuels campaign performance. Through authentic, personality-led storytelling, it humanises the brand and deepens connection with our audience—ultimately fostering trust and community loyalty.
Roles & Responsibilities
- Content Creation - You will develop and produce creative content for our social media channels, including Facebook, Instagram, and TikTok, creating compelling written, visual, and multimedia content that aligns with our brand voice and resonates with our target audience on each platform.
- This includes ideation and creation of both organic and paid TikTok content, ensuring alignment with content objectives, while exploring and leveraging trends, hooks, and new opportunities to drive results. Collaborate with the global brand team to tailor content for various markets and project manage the briefing and delivery of any content requiring design.
- Regularly conduct sweeps for user-generated content (UGC), requesting usage rights as needed across all platforms, and leverage the Influencer Team for content to repost and use in campaigns.
- Work with content brokers to meet high-volume content needs by establishing long-term relationships, always working within brand guidelines and seeking approvals from key licensing partners.
- Finally, repurpose and continuously test successful content across other social channels.
- Content Strategy - You will work closely with the Toys marketing team to develop and execute social media content plans that align with marketing objectives and target audience needs, while researching and staying up-to-date with social media trends and competitor content to ensure our content remains relevant and competitive on each platform.
- Content Optimisation - Optimize social media content for engagement and reach to increase followers and improve platform performance and monitor and analyse content performance on each platform using analytics tools to identify trends and opportunities for improvement.
- Brand Alignment - You will ensure all social media content is consistent with our brand voice, style, and guidelines
- Collaborate with the design team to create visually appealing and cohesive content that reflects our brand identity on each platform.
Skills & Experience
- A genuine passion for the Toy Industry—or a related world like Fashion or collectibles— and that fuels your creativity
- Proven experience or a standout portfolio as a social media influencer in collectibles, toys, unboxing, or similar spaces
- Hands-on know-how with social media management tools and a solid grasp of best practices
- Great writing, editing, and proofreading skills that bring stories to life
- You're a natural storyteller who loves building brands and engaging communities online
- Confident, outgoing, and totally at ease in front of the camera
- Strong filming and editing skills that create engaging and standout content
- Always ahead of the curve, you live and breathe social media trends—and love it!
- You thrive in creative conversations and enjoy unpacking what’s working so you can do it again and better
- You see yourself thrive in our lively and dynamic Auckland office culture
- If you want to stand out and really show your skills, feel free to send us a TikTok explaining why you’re the right fit for this role!
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
https://zuru.com/
#LI-JK1
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
