The Role
Create, edit, and publish Arabic and English social content across major platforms. Adapt editorial stories into videos, reels, carousels, static visuals, captions, and platform-native formats. Track performance metrics, test creative approaches, maintain editorial standards, and collaborate with newsroom, video, and social teams. The role may also require on-camera appearances and fast-paced publishing under tight deadlines.
Summary Generated by Built In
Arabian Business is hiring a Social Media Executive to support and grow its digital presence across
social platforms through engaging, platform-native content. This role sits at the intersection of
content, video, design, and copy, with a strong focus on storytelling that resonates with Arabic and
English-speaking audiences.
You will be responsible for creating, editing, and publishing social-first content, adapting editorial
stories for social platforms, and representing the brand confidently on camera when required. The role
demands creativity, speed, strong editorial judgment, and fluency in Arabic.
Requirements
Key Responsibilities
Social Content Creation & Storytelling
- Create daily social content across platforms including Instagram, X, TikTok, YouTube, and
LinkedIn. - Translate editorial stories into engaging, platform-native formats (short videos, reels, stories,
carousels, statics). - Write clear, accurate, and engaging captions and social copy in Arabic and English, aligned with
brand tone. - Support editors and reporters in packaging stories for maximum clarity, reach, and relevance on
social platforms.
Video & Visual Production
- Edit short-form and mid-form videos for social using tools such as CapCut, Premiere Pro, Canva, or
equivalent.
Design static visuals, carousels, and templates that align with brand guidelines and platform best
practices. - Prepare subtitles, headlines, thumbnails, and on-screen text optimised for mobile consumption.
- Appear on camera when required for stories, explainers, interviews, or live coverage.
Social Publishing & Performance
- Publish content natively and on schedule across all social platforms.
- Track basic performance metrics (views, engagement, completion rate) and apply insights to future
content. - Assist in testing formats, hooks, captions, and visual treatments to improve performance.
Editorial Standards & Workflow
- Operate within newsroom standards for accuracy, verification, attribution, and representation.
- Work efficiently under tight deadlines in a fast-paced publishing environment.
- Maintain organized files, assets, and version control for reuse and archiving.
Requirements
- Proven experience as a social media executive, content creator, or similar role.
- Strong Arabic language skills (written and spoken) with professional-level English.
- Hands-on experience with video editing and static design for social platforms.
- Strong copywriting skills with an understanding of news, business, and digital storytelling.
- Comfortable and confident appearing on camera for social stories and videos.
- Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
- Ability to work collaboratively with editorial, video, and social teams.
Skills Required
- Proven experience as a social media executive, content creator, or in a similar role
- Strong written and spoken Arabic language skills
- Professional-level English language skills
- Hands-on experience with video editing for social platforms
- Hands-on experience with static design for social platforms
- Strong copywriting skills
- Understanding of news, business, and digital storytelling
- Comfort and confidence appearing on camera
- Strong understanding of social platforms, trends, and MENA audience behavior
- Ability to collaborate with editorial, video, and social teams
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The Company
What We Do
ITP Media Group is a media company reaching audiences across the Middle East and beyond through websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books, and a social media influencers agency. Its content operations span digital publications, podcasts, and video series, with a focus on developing engaging, authoritative content and driving digital traffic and transformation across its publications.
