Social Media Executive - Digital Consultancy

We are partnering with an independent digital consultancy of around fifty specialists, with deep expertise across paid media, SEO, content, UX and digital strategy. Their client mix spans ambitious Australian and North American brands, from fast-growing scale-ups to some of the country's largest household names.

What sets them apart is culture. People describe it as welcoming, collaborative and refreshingly ego-free, the kind of place where curious, switched-on people genuinely help each other grow. Leaders stay hands-on, knowledge gets shared openly, and learning is part of everyday life. With clients across ecommerce, lead generation and global markets, no two days look the same.

The role

This is a platform-focused role. Day to day, you will be inside the tools, building and optimising campaigns, reading performance data, and developing a genuine understanding of what drives results across paid media. As you settle in and build confidence, that scope grows. Client conversations, strategic input and broader account ownership come with time, and the team will make sure you are ready for them when they do.

If you have come up through paid social, that is a great foundation. You will bring that experience into a cross-channel environment and develop your paid search skills alongside it. That development is expected and supported, not something you will have to chase.

What you'll do

• Sit across live paid social and paid search campaigns, getting hands-on with the platforms from day one

• Support day-to-day campaign management including budget pacing, audience targeting, creative rotation and optimisation

• Monitor performance daily and flag what you are seeing back to the team

• Analyse results and develop your ability to connect data to decisions

• Collaborate with specialists across SEO, content and creative on integrated briefs

• Take part in regular knowledge-sharing sessions and structured learning across channels

What you'll bring

• At least one year of hands-on paid media experience, either in search or social.

• The ability to go beyond trends and insights and make confident, independent recommendations on what to actually do next

• A solid working relationship with data, you are comfortable analysing performance, identifying what matters and knowing what to do with it

• Good spreadsheet skills. You can work through numbers without it slowing you down

• A background in performance campaigns, ideally with ecommerce brands or clients

• A genuine appetite to learn paid search if social is your strength, or to deepen your social skills if search is where you started

Who this role is for

You are someone who genuinely enjoys being in the platforms. Looking at the numbers, spotting something, and doing something about it, that is the part of the job you find satisfying, not the part you are trying to grow out of.

You have built a solid foundation in either paid search or paid social and you are ready to work in an environment where that foundation gets tested and stretched. You are not looking for a role where you manage one tidy account in a predictable rhythm. You want variety, real accounts, and the chance to develop across channels you have not fully explored yet.

You take feedback well, ask good questions, and do not wait to be told what to look at. You are the kind of person who checks in on performance because you are curious, not because someone asked you to.

This role is not for you if:

• You want to move away from campaign execution and focus primarily on strategy

• You want to stay in a single channel and are not open to developing across both search and social

• Learning new platforms and improving your skills is not something you actively enjoy

Why this role

• Cross-channel depth from day one. You will develop genuine competency across paid search and paid social, a combination that makes you more commercially valuable as you progress

• A genuine progression path. The route from exec to senior exec to manager is well-established in this business, and the tenure of the team is the evidence it is real

• Cross-functional exposure most exec roles do not offer. You will work alongside SEO, content, UX and analytics specialists and develop a much rounder understanding of digital than a single-channel role would give you

• Structured learning and development. The team runs regular knowledge-sharing sessions and will actively invest in building your skills across platforms and channels

• Real flexibility. Two days in the office, three from home, structured enough to build relationships and learn from the people around you, flexible enough to work in a way that suits your life

• A culture that takes the work seriously without making the environment difficult. People are trusted with real responsibility early, feedback is direct, and the structure is flat enough that good ideas get heard

Ready to apply?

Send us your CV and we will be in touch promptly to walk you through the role in more detail.
At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process.