Allrecipes is seeking a Social Media Editor to join its team. The ideal candidate loves data, strategy, content creation, and, most importantly, food!

Locations Available: Remote-US, New York City on-site with hybrid schedule.

Responsibilities:

• Partner with the Director, Engagement & Audience Development to help execute a social media growth strategy for key platforms to extend the digital reach of the brand, drive engagement plus referral traffic.

• Write highly engaging copy for daily flat and video posts for various social platforms.

• Monitor and engage with the brand’s followers and community across platforms.

• Act as the social team project manager by maintaining our cross-platform calendar for social media content.

• Partner with print, video, and visual teams to develop cross-platform, traffic-driving editorial campaigns.

• Monitor current social trends and competitors’ social media presence to identify new opportunities and leverage best practices.

• Collaborate with video, visuals, and kitchen teams on original social-first content.

Requirements:

• Bachelor's degree in Journalism/Communications, Marketing, English or related field, or equivalent training and/or experience 

• Minimum 3 years experience in digital social media for a large brand 

• Strong analytics experience using Google Analytics, Meta Business Suite, and other analytics tools

• Exceptional writing skills, including SEO expertise, with the ability to capture and effectively convey brand voice

• Strong attention to detail plus hatred of typos

• Energetic, well-organized, and proactive team player

• Basic Photoshop, Canva, and CMS skills are preferred 

• Familiarity with social media publishing platforms such as Dash Hudson and True Anthem is a plus

• Strong knowledge, experience, or interest in food, cooking, and the culinary world is a plus