The Role
Create premium social media content, campaign assets, product education visuals, launches, and brand communications for Instagram and other digital channels. Develop moodboards and visual directions, translate product science into engaging designs, follow social media trends, and maintain consistent visual identity. Collaborate with marketing and social media teams while applying strong judgment in typography, layout, composition, storytelling, and premium aesthetics.
Summary Generated by Built In
Social Media Designer
About the Role
We're looking for a Graphic Designer who understands social media, someone who can create beautiful content while also thinking about what works on Instagram.
You'll work across social media, campaigns, product education, launches, and brand communication, bringing AMINU's premium, modern, and minimal visual language to life.
What You'll Do
* Create social media content including carousels, static posts, stories, reels, and campaign assets while maintaining consistency with AMINU's visual identity.
* Translate product science and brand stories into simple, engaging visuals.
* Understand what makes content work on social media, hooks, formats, visual storytelling, trends, and audience behaviour.
* Keep up with evolving Instagram and social media formats and identify relevant trends.
* Think about content formats, hooks, trends, and what makes people stop scrolling.
* Develop moodboards and visual directions for campaigns and shoots.
* Work closely with the marketing and social media teams to develop content ideas.
* Maintain AMINU's premium visual identity across all communication.
What We're Looking For
* 1–3 years of experience in graphic design/social media design.
* Strong portfolio with social media and digital work.
* Good understanding of Instagram and social media content.
* Strong visual sense and understanding of premium/luxury aesthetics.
* Good eye for typography, composition, layout, and detail.
* Someone who can take a brief and bring their own ideas to it.
* Curious about design, beauty, culture, and digital trends.
Tools
Strong working knowledge of:
Photoshop | Illustrator | InDesign | Canva
After Effects, Premiere Pro or Figma are a plus.
The Right Person For This Role
* You don't just make things look good, you think about why they should exist, who they're for, and how they'll perform on social media.
* You know when to follow a trend and when a premium brand should stay away from it.
* You can make something feel premium without making it boring.
* You have opinions about typography, layouts, colours, references, and visual direction — and can explain why.
Portfolio is mandatory.
Details
Kandivali West, Mumbai | On-site
Monday–Saturday | 10 AM–7 PM
Compensation: Based on experience and skill
Skills Required
- 1-3 years of experience in graphic design or social media design
- Strong portfolio featuring social media and digital design work
- Good understanding of Instagram and social media content
- Strong visual sense and understanding of premium or luxury aesthetics
- Strong eye for typography, composition, layout, and detail
- Ability to take a brief and develop original ideas
- Strong working knowledge of Photoshop, Illustrator, InDesign, and Canva
- Curiosity about design, beauty, culture, and digital trends
- Knowledge of After Effects, Premiere Pro, or Figma
- Ability to work on-site in Kandivali West, Mumbai, Monday through Saturday, 10 AM to 7 PM
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
