Social Media Coordinator

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

The Social Media Coordinator is essential to support the daily execution of our growing social initiatives, allowing the Head of Social to focus on high-level strategy, long-term brand building, and major campaign development. From real-time community engagement and content scheduling to UTM tracking, product launches, and partnership activations, the scope and volume of social tasks has outgrown the capacity of a one-person team.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Content Creation & Scheduling

• Strategically develop and curate engaging content for all social media platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, etc.) that aligns with brand voice and campaign goals.
• Build and manage a consistent posting calendar, ensuring timely publication of weekly content across platforms.
• Collaborate with internal teams (design, product, marketing) to gather assets and align on key messaging and priorities.

Community Management

• Actively engage with the online community by responding to comments, direct messages, and brand mentions in a timely, professional manner (excluding customer service-specific inquiries).
• Identify and tag customer service tickets in Sprout Social to ensure proper routing and resolution.
• Foster a positive, authentic brand presence by building meaningful connections with followers and fans.

Launch Execution

• Assist in the planning, coordination, and execution of small to mid-scale product launches, brand announcements, and seasonal campaigns.
• Ensure social content and scheduling align with campaign timelines, promotional strategies, and marketing objectives.
• Coordinate cross-functional input to deliver cohesive messaging and impactful launch moments.

Product Tracking & Analytics

• Generate and manage UTM links to track campaign and product performance across digital touchpoints.
• Monitor link performance and adjust strategies based on traffic, engagement, and conversion data.

Partnerships & Programs

• Support the creation and scheduling of content related to brand partnerships, ambassador programs, influencer collaborations, and community initiatives.
• Ensure proper tagging, attribution, and visibility for partner content across relevant platforms.

Trend Monitoring & Industry Awareness

• Stay current with emerging social media trends, platform updates, algorithm changes, and cultural moments.
• Proactively suggest content ideas and strategy shifts based on relevant trends and industry best practices to maximize reach and engagement.

KPI Tracking & Reporting

• Track key performance indicators (KPIs) across platforms including reach, engagement, follower growth, click-through rates, and conversions.
• Compile regular performance reports and provide actionable insights to guide content and campaign optimizations.
• Collaborate with the team to A/B test content formats, posting times, and messaging to improve results.

• 2+ years of experience in social media management.
• Strong understanding of all major social media platforms including Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, and LinkedIn.
• Experience managing and growing a YouTube channel is highly valued.
• Experience in ideating, filming, editing, and publishing engaging TikTok content that aligns with brand voice, taps into current trends, and drives platform growth
• Excellent copywriting skills with a strong grasp of tone, clarity, and storytelling.
•  Ability to multitask and manage multiple campaigns, content calendars, and deadlines simultaneously in a fast-paced, collaborative environment.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A keen eye for visual composition, trends, and aesthetics with the ability to collaborate on or direct creative content that stands out in feed
• Understanding of UTM links and other tools to monitor campaign performance and user behavior across channels.
• Deep understanding of how to represent and maintain a consistent brand voice and visual identity across multiple platforms and content formats.
• Proficiency in using tools like Meta Business Suite and Sprout Social for content scheduling, audience engagement, and performance tracking.