The Role
The Social Media Coordinator will manage Madhappy's social presence, execute publishing schedules, track content, and assist marketing teams in campaign coordination and community monitoring.
Summary Generated by Built In
SOCIAL MEDIA COORDINATOR
Madhappy is a Los Angeles-based clothing brand made for a community of optimists, born in 2017. Madhappy uses apparel, events, and experimental retail spaces – including its permanent flagship in West Hollywood – to explore a personal expression as a means to an improved state of mind. Its own seasonal stores – with past and present locations including New York City (Soho), Aspen, Miami, East Hampton, and Tokyo – are each designed to reflect their site, while still sharing the brand’s DNA. The brand currently produces a selection of ever-evolving, evergreen classic styles, seasonally available collections and collaborations. Madhappy supports research and awareness in mental health through The Madhappy Foundation (a 501c(3) non-profit) and writes Local Optimist, a print magazine. Each to celebrate us as works-in-progress, and the personal and collective expression that is a part of that.
About the Role
We're looking to hire a full-time Social Media Coordinator for Madhappy.
In this role, you will support and execute Madhappy’s day-to-day social media presence across brand-owned channels. This is a highly executional role focused on bringing campaigns, launches, and brand moments to life across social platforms through strong organization, attention to detail, and clear cross-functional coordination. You will help manage posting workflows, track content deliverables, and support creative and marketing teams in ensuring social content is delivered accurately, on time, and on brand. The ideal candidate is highly organized, collaborative, proactive, and excited to support the execution of Madhappy’s existing social vision and voice. This role requires flexibility around posting schedules, including occasional evening and weekend support based on campaign launches, events, and social calendar needs.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
● Own the day-to-day posting process across all Madhappy-operated social channels, including @madhappy on Instagram and TikTok, and @pantrypantrypantry on Instagram
● Execute scheduled publishing, tagging, formatting, and caption uploads across platforms
● Maintain and update daily and weekly publishing calendars
● Ensure posts are delivered accurately, on time, and aligned with campaign timelines and internal direction
● Support basic community monitoring by flagging notable engagement, comments, or cultural moments to the broader team
● Coordinate internal approval workflows across Creative, Brand, and Marketing teams
● Partner with Creative Producers and Marketing Operations to track asset development, file organization, and content readiness
● Help manage versioning, proofing, and content tracking across multiple campaigns and launches
● Ensure all social content meets brand standards and platform requirements prior to publishing
● Support the Marketing team with brief creation for creator-driven and social-first content
● Help track creator deliverables, timelines, and asset handoffs
● Assist in coordinating social launch moments tied to product releases, collaborations, and campaigns
● Support internal organization of creator content and usage across social channels
● Build and distribute social rollout decks and internal go-to-market documents to support campaign clarity and alignment
● Maintain internal tracking documents, content calendars, and launch timelines
● Support internal recaps and performance summaries as needed
● Capture organic, in-the-moment social content across product launches, events, retail activations, and brand initiatives
● Support on-site social coverage for key Madhappy moments, helping translate brand experiences into engaging social storytelling
Qualifications
● 2–3 years of experience in social media coordination, content production support, or digital marketing at a fashion, lifestyle, or culture-driven brand
● Strong familiarity with Instagram, TikTok, and social publishing tools
● Extremely organized with strong attention to detail and follow-through
● Comfortable working within established brand direction and executing against creative and marketing briefs
● Clear communicator who collaborates well across teams and stakeholders
● Positive, adaptable, and eager to contribute within a fast-paced environment
● Passion for fashion, culture, storytelling, and community-driven brands
Benefits
● 15 days PTO, and 9 days sick pay annually
● Paid holidays
● Health, dental, and vision insurance with 75% premium coverage by Madhappy
● Retirement plans available
● $600 quarterly health stipends
● Employee discount and early access to products
About Madhappy
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About Local Optimist
Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.
About The Madhappy Foundation
The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.
Learn more here.
Top Skills
Instagram
Social Publishing Tools
Tiktok
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The Company
What We Do
In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have.
