Social Media Coordinator

Role and Responsibilities:

As a Social Media Coordinator at Promenade, you will play a crucial role in elevating our online presence and engaging our audience. You will report directly to the Creative Project Manager and Head of the Marketing Department. Your responsibilities will include:


• Updating Social Media Accounts: Regularly post captivating and relevant content on our social media platforms, including but not limited to Instagram, Facebook, TikTok, and LinkedIn.
• Content Creation: Design and create visually appealing and trendy content that aligns with our brand image and resonates with our target audience. Effectively translate existing content pieces into bite-sized content to drive interest and engagement across platforms.
• Community Engagement: Foster and maintain strong relationships with our partners and end users by interacting with comments, messages, and mentions across social media platforms, creating a sense of community and responsiveness.
• Media Library Management: Curate, organize, and manage our media library, ensuring easy access to high-quality visuals and assets.
• Trend Monitoring: Stay up-to-date with current social media trends, tools, and platforms, and incorporate these insights into our social media content creation and strategy.
• Collaborative Projects: Work collaboratively with the marketing team to brainstorm and execute creative campaigns and initiatives that drive brand awareness and engagement.
• Reporting and Analysis: Monitor vital social media metrics, analyze performance data, and provide insights to help optimize our social media strategy.

Qualities of the Ideal Candidate:

• We are looking for an enthusiastic and creative individual with the following qualities:
• Organized: Ability to manage multiple tasks and deadlines while maintaining attention to detail.
• Out-of-the-Box Thinker: Demonstrates a creative mindset and can generate innovative ideas for content and campaigns.
• Effective Communication: Strong written and verbal communication skills, capable of engaging with our audience and conveying our brand message effectively.
• Eager to Learn: Enthusiasm for learning about the ever-evolving social media landscape and a proactive attitude towards self-improvement.
• Meaningful Impact: A desire to contribute to our brand's growth and make a significant impact on our online presence.

Requirements:

To be successful in this role, candidates should meet the following criteria:


• Responsible and reliable, with a strong work ethic and commitment to the contract duration.
• An understanding of content types and purpose: what content drives awareness/education, what creates engagement, and what drives clicks/leads
• Tech-savvy with a good understanding of various social media platforms and trends, especially video content platforms such as TikTok.
• Proficient in using the Google Office Suite for tasks such as document creation, collaboration, and organization.
• Ownership of a personal computer and cellphone for remote work.
• Ownership of a personal vehicle or mode of transportation. You will be asked to travel to partner locations to get photos and videos. 
• Ownership of a camera and editing software is a plus, but not required.

Benefits:

• Gain practical experience in social media management within a tech start-up setting.
• Collaborate with a creative and supportive team.
• Develop a strong portfolio of social media content and campaigns.
• Opportunity to network with industry professionals and partners.