Social Media Coordinator

WHO WE ARE?
Breakaway is a fast-growing music and entertainment company creating unforgettable experiences at the intersection of music, culture, content, and live events. Through its expanding portfolio of brands, Breakaway connects artists, fans, creators, and partners through festivals, original content, experiential activations, and compelling storytelling.

THE ROLE:
Breakaway is seeking a highly motivated and creative Social Media Coordinator to support the development and execution of social media initiatives across Breakaway and Breakaway Studios brands.

This role will work closely with the marketing, creative, media, and production teams to grow the Breakaway brand and engage new and diverse audiences. Responsibilities include maintaining content calendars, scheduling and publishing content, supporting social-first content creation, writing copy, monitoring performance, community management, and identifying emerging trends and opportunities.

The ideal candidate is a creative thinker who lives at the intersection of music, internet culture, live experiences, and storytelling. This is a unique opportunity to help bring Breakaway and Breakaway Studios’ original content, talent collaborations, and long-form storytelling to life across social platforms.

RESPONSIBILITIES:

• Support the execution of social media strategies across Breakaway,  Breakaway Studios, and additional Breakaway sub-brands in collaboration with the marketing, creative, and production teams
• Maintain and manage social media content calendars, ensuring internal teams have visibility into short- and long-term publishing schedules
• Schedule, publish, and optimize content across social platforms to maintain a consistent and engaging brand presence
• Assist with the planning, creation, editing, and publishing of social-first content, including short-form video, photography, graphics, and promotional assets
• Support the promotion of original Breakaway Studios content, long-form storytelling initiatives, talent collaborations, and branded campaigns
• Write engaging, on-brand social copy that reflects the voice and vision of Breakaway Studios and the broader Breakaway brand
• Travel to festivals and events, as needed, to capture and publish real-time social content aligned with established creative and marketing strategies
• Monitor online conversations, respond to audience interactions, and foster meaningful engagement across brand channels
• Contribute creative ideas during brainstorming sessions and support campaigns from initial concept through publication
• Stay current on emerging social media trends, platform updates, creator best practices, and internet culture
• Monitor social media performance and community sentiment, developing weekly reports with insights and recommendations to improve future content and campaigns
• Help manage multiple content projects, campaign deliverables, and production timelines to ensure deadlines are met
• Support promotional initiatives, giveaways, content launches, events, and other key brand moments
• Collaborate with internal teams, creators, partners, and external stakeholders to support content execution and broader brand initiatives
• Perform additional duties and responsibilities as assigned to support the evolving needs of Breakaway Studios and the broader Breakaway organization

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, media, or a related field, or equivalent relevant professional experience

• Experience creating and editing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts
• Strong understanding of current social media platforms, emerging trends, internet culture, creator trends, emerging digital platforms, and digital storytelling best practices
• Basic photography and videography skills, including the ability to capture high-quality content using a mobile device
• Familiarity with video-editing platforms such as Adobe Premiere Pro, CapCut, or Final Cut Pro
• Experience with social media management and scheduling tools such as Sprout Social or Dash Hudson is a plus
• Strong copywriting, communication, organization, and time-management skills
• Ability to think creatively while executing established brand and social media strategies
• Ability to manage multiple projects and deadlines in a fast-paced environment with changing priorities
• Comfortable working in live-event environment, working weekends and holidays,and traveling to festivals or events as needed
• Genuine passion for music, entertainment, live events, and culturally relevant storytelling

• Flexible work environment
• Comprehensive medical, dental, and vision insurance
• 401(k) plan with employer matching
• Paid Vacation Plans