The Role
Manage high-volume creator and influencer outreach, build and maintain creator CRM and trackers, support creator onboarding and campaign setup on TikTok, analyze KPIs and A/B tests, assist LIVE commerce prep, and coordinate cross-functionally to optimize social commerce campaigns.
Summary Generated by Built In
Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.
Social Media & Creator Commerce Coordinator
We are looking for a hungry, resourceful, and highly communicative Social Media & Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.
Responsibilities
Social Media & Creator Commerce Coordinator
We are looking for a hungry, resourceful, and highly communicative Social Media & Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.
Responsibilities
- Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable
- Build and maintain creator lists, databases, and CRM records including contact info, compensation, performance tracking, and communication history
- Research, identify, and vet UGC creators and influencers aligned with brand aesthetic and campaign goals
- Support the development and management of a full creator ecosystem — from first contact to onboarding, compensation, and performance reporting
- Support campaign setup, daily checks, and optimization on TikTok.
- Analyze weekly and monthly KPIs — engagement, reach, GMV, follower growth — and contribute to reporting for internal team meetings
- Support A/B testing initiatives and present findings back to the team
- Research trending content, creators, and platform-native strategies to keep campaigns and creator outreach relevant
- Assist with LIVE commerce sessions including prep, coordination, and performance tracking (experience a plus)
- Communicate proactively and consistently across internal teams — marketing, social, PR — and with external creators and partners
- Other duties as assigned.
- 1–2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce
- Demonstrated ability to manage high-volume outreach and juggle multiple relationships simultaneously without dropping the ball
- Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts, campaigns, or creator management
- Familiarity with TikTok, Instagram, and other major platforms — both as a content channel and a commerce tool
- Proficient in Microsoft Excel for tracking, reporting, and list management
- TikTok Shop, Seller Center, or e-commerce platform experience is a strong plus
- Experience with Shop Ads, paid social, or any performance advertising is a bonus
- LIVE commerce or streaming experience is a bonus
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Direct, clear, and proactive communicator — you over-communicate, not under
- Thick-skinned and solutions-oriented — you don't quit when it gets hard, you find a way
- Coachable and eager to learn new platforms, tools, and strategies as the space evolves
- Able to prioritize and execute across multiple projects in a fast-moving environment
- Not afraid to follow up repeatedly — with creators, with internal teams, with anyone — until the task is done
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Covered by the company.
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
- 5 Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period).
Skills Required
- 1-2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce
- Ability to execute high-volume creator and influencer outreach across DMs, email, and platform tools
- Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts and campaigns
- Familiarity with TikTok, Instagram, and other major platforms as content channels and commerce tools
- Proficient in Microsoft Excel for tracking, reporting, and list management
- Ability to analyze weekly and monthly KPIs (engagement, reach, GMV, follower growth) and contribute to reporting
- Direct, clear, and proactive communicator who over-communicates
- Thick-skinned and solutions-oriented; persistent follow-up until task completion
- Coachable and eager to learn new platforms, tools, and strategies
- Able to prioritize and execute across multiple projects in a fast-moving environment
- TikTok Shop, Seller Center, or e-commerce platform experience
- Experience with Shop Ads, paid social, or any performance advertising
- LIVE commerce or streaming experience
- Bachelor's degree in Marketing, Business, Communications, or related field
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
