Social Media Coordinator to Founder & CEO
Location: Miami, FL | Regular travel to Key Largo, FL
tarte cosmetics is seeking a social-savvy, highly creative and organized Social Media Coordinator based in the Miami area to support our Founder & CEO. This role is ideal for an experienced content creator and social media professional who understands how to turn everyday moments into engaging, platform-relevant content while managing multiple priorities in a fast-paced environment.
The Social Media Coordinator will help manage the day-to-day execution of the CEO’s social presence, including content planning, filming, editing, publishing and community engagement. This individual will also maintain the CEO’s content calendar, manage social commerce platforms and coordinate with internal teams to ensure content is timely, engaging and aligned with both the CEO’s voice and tarte’s brand.
This position is based out of tarte’s Miami office and requires travel to Key Largo, Florida, one to two times per week to work directly with the Founder & CEO and capture content. Flexibility to adjust schedules, work evenings and weekends and participate in additional travel as needed is essential.
Responsibilities
- Coordinate the end-to-end creation and publishing of social content, including brainstorming, filming, editing, caption writing, scheduling and posting
- Create engaging, high-quality content that reflects the CEO’s voice, personal brand and day-to-day activities
- Travel to Key Largo one to two times per week to capture content and provide hands-on social media support for the Founder & CEO
- Work from the Miami office to plan content, edit footage, coordinate approvals and collaborate with internal teams
- Own and maintain the CEO’s social content calendar, ensuring deliverables, approvals and publishing timelines stay on track
- Develop platform-specific content ideas that support audience growth, engagement and brand storytelling
- Monitor social trends, emerging formats, viral sounds and cultural conversations to identify timely content opportunities
- Manage the CEO’s social media profiles and social commerce accounts, including Amazon Storefront, LTK and ShopMy
- Write on-brand captions, video scripts, social copy and other short-form content
- Lead day-to-day community management by monitoring comments, engaging with followers and escalating important messages or opportunities
- Coordinate with internal social, creative, communications, influencer and marketing teams to support launches, events and key brand moments
- Organize content files, raw footage, drafts, approvals and links to maintain an efficient and accessible workflow
- Monitor content performance and platform insights, identifying trends and recommending ways to strengthen reach and engagement
- Provide onsite and real-time content support during meetings, events, product launches, travel and other key moments
- Manage multiple projects and shifting priorities while maintaining a high level of accuracy, responsiveness and discretion
- Support select personal and administrative needs, including coordinating packages, returns, product orders and other day-to-day requests
- Take on additional social, creative and coordination projects as needed
Requirements
- 2+ years of professional experience in social media management, content creation, influencer marketing, executive social support or a related role
- Based in the greater Miami area and able to work onsite in our Miami office
- Ability to travel to Key Largo, Florida, one to two times per week, with flexibility to coordinate onsite days around the CEO’s schedule and content needs
- Demonstrated experience managing social content calendars and coordinating content from concept through publication
- Strong short-form video filming and editing skills, with proficiency in tools such as CapCut, TikTok and Instagram
- In-depth knowledge of TikTok, Instagram, Pinterest, Snapchat and emerging social platforms, including current trends, features and best practices
- Strong copywriting skills and the ability to adapt content to match an established voice and personal brand
- Highly organized and detail-oriented, with the ability to manage multiple deadlines and priorities in a fast-moving environment
- Creative, resourceful and proactive, with strong instincts for identifying compelling content opportunities in real time
- Comfortable working closely with a Founder & CEO and handling sensitive information with professionalism and discretion
- Strong communication and cross-functional collaboration skills
- Ability to work independently, take ownership of projects and respond quickly to changing needs
- Comfortable balancing social media responsibilities with select administrative and personal-assistant tasks
- Flexibility to work outside traditional business hours, including evenings and weekends
- Ability and willingness to participate in additional travel as needed, sometimes with limited notice
- Proficiency with AI tools such as Claude, ChatGPT and Gemini
- Experience with social commerce or affiliate platforms such as Amazon Storefront, LTK and ShopMy is strongly preferred
Skills Required
- 2+ years of professional experience in social media management, content creation, influencer marketing, executive social support, or a related role
- Based in the greater Miami area
- Ability to work onsite in the Miami office
- Ability to travel to Key Largo, Florida, one to two times per week
- Flexibility to coordinate onsite days around the CEO's schedule and content needs
- Experience managing social content calendars and coordinating content from concept through publication
- Strong short-form video filming and editing skills
- Proficiency with tools such as CapCut, TikTok, and Instagram
- In-depth knowledge of TikTok, Instagram, Pinterest, Snapchat, and emerging social platforms
- Strong copywriting skills and ability to adapt content to an established voice and personal brand
- Highly organized and detail-oriented with ability to manage multiple deadlines and priorities
- Creative, resourceful, and proactive approach to identifying content opportunities
- Comfort working closely with a Founder and CEO and handling sensitive information professionally
- Strong communication and cross-functional collaboration skills
- Ability to work independently, take ownership, and respond quickly to changing needs
- Comfort balancing social media responsibilities with administrative and personal-assistant tasks
- Flexibility to work evenings and weekends
- Ability and willingness to participate in additional travel, sometimes with limited notice
- Proficiency with AI tools such as Claude, ChatGPT, and Gemini
- Experience with social commerce or affiliate platforms such as Amazon Storefront, LTK, and ShopMy
What We Do
tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.
