Social Media Coordinator, Digital Marketing

About the FRONT ROW Group:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. 

We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. 

We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

About the team this role lives within:

At the intersection of strategy and aesthetics, we partner with visionary founders and teams to create category-defining brands that foster real connections. Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to the art and science of branding. Through emotional narratives, captivating brand identities, holistic design, and immersive retail experiences, we drive meaningful change in an ever-evolving world.

With a broad view of the digital landscape, we are uniquely positioned to expand and elevate our clients' online presence. From performance and social marketing to influencer and CRM strategies, we ensure consistency across every touchpoint. Leading with instinct and validating with data, we challenge assumptions, seek clarity, and redefine the role of brands in the global marketplace—adding value for all.

Job Description Overview:

A Social Media Coordinator is an ambitious, hyper talented, social and beauty loving individual that will manage and execute assigned brands social media strategy across various platforms to grow brand awareness, engagement, and conversion. This role involves planning, content creation, monitoring, and reporting, ensuring all social media channels deliver high-quality, engaging content. Social Media Coordinators are expected to thrive in a fast-paced, creative environment and possess strong communication and multitasking skills. This role is ideal for someone who thrives in a digital environment, is creative, analytical, and enjoys engaging with online communities to grow brand presence. They also will have a hand in the management and development of various Digital Marketing Interns that will work with them on certain projects/brands. 

Hard Working + Digitally Versed 

We expect Social Media Coordinators to have a strong sense of responsibility for the social media responsibilities within their accounts. Social Media Coordinators work across multiple different clients, agency departments and overall are the most social savvy on their accounts. They should always be working hard to complete their tasks while thinking with the digital first mindset. They should always work in the best interests of their accounts and team members. As such they will be expected to do the following:

• Strong digital and social media expertise 
• Strong copywriting skills and the ability to develop a consistent brand voice.
• Proficiency in social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.).
• Experience with social media management tools (e.g., Dash Hudson, Hootsuite, Buffer, Sprout Social).
• Understanding of social media metrics and experience with analytics tools 
• Excellent organizational and time-management skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Ability to accept feedback and apply it to future work
• Proven successful communication skills internally and externally
• Willingness to learn, grow and assist team members with all aspects of digital marketing

Workflow Within The Account Services Team

Social Media Coordinators are responsible for supporting Senior Social Media Managers and Social Media Managers with navigating through the required social focused objectives of the account. This calls for a range of skills from accepting and excelling at various tasks, to hustling to get your work prioritized to support in any areas, or to calling in management at an appropriate time to solve a problem.

• Task Prioritization – Starting off each day with a game plan for success. A strong Social Media Coordinator identifies which task is the most important down to the least important and structures their day accordingly.
• Planning ahead – To help managers manage workload and ensure deadlines are hit, the Social Media Coordinator should be over communicating with their team so their Managers can assist with adjustments, delegation or support needed.
• Working Swiftly yet Efficiently – As a Social Media Coordinator you will be working on multiple accounts that all require various tasks to be completed daily. It is crucial that you work at a swift pace while also making sure you are being efficient and accurate in everything you do. 

Problem Solving 

Social Media Coordinators are responsible for coming to their managers with solutions to problems. This doesn’t mean they have to provide the solution, but he/she needs to be able to provide their best recommendation to solve a problem. As such, they need to be excellent at the following skills:

• Think through and use resources to provide a potential solution vs. coming with a problem 
• Knowledge on all things social media to allow for needed solution based thinking 
• Sounding the alarm at the right time to management 

Organizational + Multitasking Skills 

A Social Media Coordinator is expected to have a strong sense of organization as well as the ability to multitask and work across various projects effectively. Specifically they should know and understand:

• Ability to stay organized across multiple different accounts/projects
• Proven experience in being able to successfully multitask 
• Willingness to utilize multiple different platforms for organization and task management
• Adaptability and flexibility within all accounts/projects

Big Thinking + Creativity

• Thinking big and providing social first ideas to clients is a huge part of Front Row’s success. Social Media Coordinators should be collaborating across all of our teams to ideate a social media strategy that aligns with the client’s business objectives. This calls for knowledge and success in the following areas: 
• Assist in the creation, management, and optimization of social media campaigns
• Coordinate social media promotions and contests in line with the marketing calendar
• Bring big ideas to the table that are always pushing brands to the next level 
• Rethinking past strategies to find new ideas and ways to elevate 
• Organize and distribute weekly trend checks - stay updated on social media trends and leverage them for timely, relevant posts.

• 20 PTO days (prorated based upon start date) & 7 sick days per annual year
• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office) w/in-office perks

Must be located in San Diego

SALARY RANGE - $55,000 - $65,000