Social Media Content Specialist (On-site)

Location: Bagdole, Kathmandu, Nepal

Reports to: Digital Marketing Manager

Employment Type: Full-time

Social media is one of the most visible ways people experience our brand. From the way we show up online to the stories we tell about our work and our people, content plays a key role in how trust is built.

We’re looking for a Social Media Content Specialist who can turn plans, ideas, and everyday moments into content that feels real, relevant, and engaging. This role focuses on executing social media content for Home Loan Experts, while also supporting people and culture storytelling as part of the wider brand narrative.

If you enjoy creating content, understand how social platforms work, and like collaborating with different teams, this role will feel like a natural fit.

Bringing social content to life

• Review, understand and execute social media strategy, content plan, and campaign objectives across relevant platforms.
• Create short-form video and visual content that is engaging, platform-appropriate, and aligned with business goals.
• Maintain consistent posting cadence and content quality.
• Translate briefs and campaign themes into compelling social content with minimal supervision.
• Monitor content performance and audience response, and apply learnings to improve execution.

Creating stories that connect

• Capture, edit, and produce platform-native content using mobile-first or lightweight production tools.
• Appear on camera where appropriate and support others during filming.
• Apply strong storytelling judgment to hooks, pacing, captions, and visuals.
• Adapt and repurpose content across platforms to maximise reach and relevance.

Working closely with others

• Collaborate with the Subject Matter Expert to execute content briefs and social calendars.
• Work with the Digital Marketing Coordinator to ensure content aligns with brand and quality standards.
• Partner with designers and the wider marketing team to support campaigns and priority initiatives.
• Share ideas, execution insights, and platform learnings during planning discussions.

• Contribute to employer branding and people-focused storytelling as part of the broader content mix.
• Collaborate with People & Culture and Communications teams when contributing to internal or culture-related content.

• Have 2 or more years of hands-on experience creating and growing social media content for brands or platforms.
• Bachelor’s degree in Marketing, Communications, Business, Media, or a related field preferred; equivalent practical experience will be considered.
• Understand how different social platforms work and why content performs.
• Are comfortable filming, editing, and publishing short-form video content.
• Can work independently within an existing plan while contributing ideas and improvements.
• Are comfortable appearing on camera or supporting others on camera when required.
• Enjoy collaborating with designers, marketers, and cross-functional teams.

A portfolio is required. We’re most interested in seeing work you’ve personally created and your role in it.

• Experience creating content for service-based or lead-generation-focused businesses.
• Exposure to employer branding, culture, or people-focused content.
• Basic understanding of social media analytics and performance metrics.

At Alaya, how we work matters as much as what we do.

• Passion: Curious, committed, and driven to create high-quality social media content that connects with audiences and supports business goals.
• Care: Thoughtful and people-conscious, with a strong sense of responsibility in how stories, individuals, and teams are represented through content.
• Oneness: Collaborative and inclusive, working respectfully across teams and valuing shared outcomes over individual recognition.

• Work on content that is visible, meaningful, and impactful.
• Be part of a collaborative marketing team that values ideas and execution.
• Grow your skills in social content, storytelling, and brand building.
• Contribute to how our brand and culture are experienced, both externally and internally
• Besides the benefits mandated by Labor Law, we also offer:
  • Five working days (Mon-Fri)
  • Attractive Salary Package
  • Exclusive leaves and bonuses
  • Flexible working hours
  • Festival, profit, and book reading bonus
  • Team building activities and social events
  • Accident and medical insurance coverage
  • International working environment exposure
  • Continuous learning and development opportunities
  • Customer Referral - Refer your friends and relatives in Australia to use our services and we’ll reward you!

Disclaimer: By submitting your job application, you are consenting to the retention of your personal data in our database for recruitment purposes. Your data will be held securely and will only be accessible to authorized personnel.

If your work shows strong storytelling, platform awareness, and hands-on execution, we’d love hear from you.