Social Media Content Producer

Posted 3 Days Ago
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New York, NY, USA
In-Office
120K-155K Annually
Junior
Professional Services • Consulting
The Role
Own short-form social video from concept through publishing, including creative direction, shooting, editing, and performance optimization. Build and manage a creator and user-generated content program, grow social channels into acquisition sources, and report on metrics such as views, CTR, sign-ups, CPM, and acquisition cost. The role is full-time and on-site in New York City.
Summary Generated by Built In

About the company

Our client is a fast-growing technology company.

The role

Raydar is recruiting for this role on behalf of our client. Own short-form video content from idea through publishing, setting the creative direction and tying social channels to measurable audience growth. Also build and manage a program of outside creators and report regularly on how creative assets perform.

What you'll do

- Set creative direction for short-form video channels by spotting strong formats and hooks and writing clear briefs.

- Shoot, edit and publish short-form videos, and produce polished longer videos for live events.

- Partner with senior leadership and a part-time growth lead to improve upper and mid-funnel creative and lower the cost of acquiring each new user.

- Grow a small existing social account into a steady acquisition channel, taking over work currently handled by an outside agency.

- Build and run a creator and user-generated content program, including sourcing, personas, tiers, briefs, scripts, agreements, payments and feedback.

- Lead the creator community through challenges, incentives and feedback cycles, supporting top performers and cutting what underperforms.

- Track creative performance such as CPM, CTR, views, sign-ups and acquisition cost by channel, and share a clear weekly report.

- Use AI-assisted workflows to speed up production and focus on what works.


Requirements

What we're looking for

- Around two years of hands-on work producing short videos for social platforms.

- A history of building a following from nothing on your own, with a strong audience response, rather than inheriting an established account.

- Evidence that your social work has driven concrete conversions, beyond view counts.

- Experience owning content strategy and comparing results across formats and creative variations.

- Ability to shoot and edit your own video in common editing tools.

- Comfort owning the full creative cycle in a fast-paced, in-person environment.

- Ability to work on-site five days a week in New York City.

Bonus points

- Background working closely with underserved communities, for example in education, social services, volunteering or the public sector.

- Experience as a founder or early team member at a startup.

- Higher-end video production experience.


Benefits

Compensation and benefits

- Base salary: USD 120,000 to 155,000 per year

- Equity

Location and work model

- New York, NY, United States

- On-site, 5 days per week in office

- Full-time

Skills Required

  • Approximately two years of hands-on experience producing short-form videos for social platforms
  • Demonstrated ability to build a social following from scratch with strong audience engagement
  • Evidence that social content drove measurable conversions beyond view counts
  • Experience owning content strategy and comparing performance across formats and creative variations
  • Ability to shoot and edit video using common editing tools
  • Ability to own the full creative cycle in a fast-paced environment
  • Ability to work on-site five days per week in New York City
  • Experience working with underserved communities in education, social services, volunteering, or the public sector
  • Experience as a startup founder or early team member
  • Higher-end video production experience
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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