The Role
Leads social media and digital content strategy for BGCAZ by identifying stories, producing photo and video content, managing engagement, supporting fundraising and advocacy campaigns, and monitoring performance. The role creates content for multiple audiences across social platforms, supports digital advertising, coordinates with vendors, maintains brand and privacy standards, and regularly visits Club, school, and community locations. Occasional evening and weekend availability is required.
Summary Generated by Built In
JOB SUMMARY
The Social Media & Content Marketing Manager serves as a lead storyteller and digital content creator for BGCAZ. This role is responsible for proactively identifying stories across Club sites, capturing authentic moments through photo/video/social content, and translating those experiences into compelling digital storytelling that drives awareness, engagement, advocacy, fundraising, and youth enrollment.
JOB RESPONSIBILITIES: Essential functions and responsibilities include, but are not limited to:
- Develops and executes engaging content across TikTok, LinkedIn, YouTube, Instagram, Facebook, and emerging platforms
- Regularly visits Club sites to proactively identify stories, capture media, and showcase authentic youth experiences
- Produces compelling short-form videos, photography, captions, interviews, and real-time content
- Creates content tailored to families, teens, donors, policymakers, community partners, and supporters
- Maintains a consistent, mission-aligned voice and visual identity across all channels
- Manages social media engagement including comments, messages, community interaction, and responsiveness
- Partners with youth, staff, interns, and departments to gather and amplify organizational stories
- Partners with Resource Development and leadership teams to support fundraising campaigns (Arizona Tax Credit, Giving Tuesday, donor stewardship, events)
- Creates persuasive digital storytelling that supports advocacy efforts and positions BGCAZ as a leading voice for youth in Arizona
- Educates the public, donors, community influencers, and policymakers on the impact of out-of-school programming
- Supports community events, media opportunities, and stakeholder initiatives through social and digital content.
- Supports digital advertising efforts across Meta, Google Ads, YouTube, and related platforms.
- Assists with content boosting and targeting strategies to increase awareness, enrollment, engagement, and fundraising.
- Monitors social and digital KPIs, providing regular performance reporting and actionable recommendations.
- Stays informed on platform trends, emerging tools, algorithm updates, and industry best practices.
- Assists with organization-wide marketing initiatives, newsletters, campaign assets, graphic requests, and communication projects.
- Coordinates with outside vendors and creative partners as needed.
- Upholds best practices related to brand standards, youth privacy, digital accessibility, and content approvals.
- Mentors and collaborates with interns or youth.
Additional Responsibilities:
- Consistent, high-quality social and digital content, and video production and editing
- Strong storytelling that authentically reflects Club experiences
- Proven ability to instill trust and confidence in stakeholders
- Solutions-oriented thinker with seasoned judgment
KNOWLEDGE, ABILITY and SKILLS - Required
- 2+ years of experience in social media, digital content, communications, marketing, storytelling, or related fields preferred
- Strong portfolio of social media, photography, video, writing, or digital storytelling work
- Experience creating engaging content for Instagram, TikTok, Facebook, LinkedIn, and/or YouTube
- Comfortable capturing and editing photo/video content in dynamic environments
- Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, and/or digital marketing tools preferred
- Experience with paid social media, Google Ads, or digital analytics is a plus
- Strong writing, communication, organization, and time-management skills
- Ability to work independently, prioritize competing projects, and adapt quickly
- Reliable transportation and willingness to travel regularly to Club locations
- Availability for occasional evenings and weekends for events or activations
WORKING CONDITIONS and DRIVING:
- Travel required between BGCAZ Branches, schools and community sites
EXPECTATION of EXCELLENCE
- Boys & Girls Clubs of the Valley supports a culture of excellence in all we do and all employees are expected to reflect these values in their daily responsibilities. To be sure we meet our obligations for high performance in all areas, we organize our goals and efforts under these 5 Pillars of Excellence:
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Skills Required
- 2+ years of experience in social media, digital content, communications, marketing, storytelling, or related fields
- Strong portfolio of social media, photography, video, writing, or digital storytelling work
- Experience creating engaging content for Instagram, TikTok, Facebook, LinkedIn, and/or YouTube
- Ability to capture and edit photo and video content in dynamic environments
- Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, and/or digital marketing tools
- Experience with paid social media, Google Ads, or digital analytics
- Strong writing, communication, organization, and time-management skills
- Ability to work independently, prioritize competing projects, and adapt quickly
- Reliable transportation and willingness to travel regularly to Club locations
- Availability for occasional evenings and weekends for events or activations
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The Company
What We Do
Boys & Girls Clubs of the Valley provides safe places where kids can learn, play, grow, and learn to be strong. #GreatFutures
