Social Media, Community & Content Manager

Reposted 4 Days Ago
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Office, Machaze, Manica
Senior level
Software • Travel • Financial Services
The Role
Develop and implement marketing strategies for social media and content, manage campaigns, analyze performance, and lead a marketing team.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

  • Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.

  • Lead a team of social media marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.

  • Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms and publisher platforms.

  • Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.

  • Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.

  • Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.

  • Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.

  • Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.

  • Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.

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Requirements

  • Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).

  • Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.

  • Proven success in the ability to drive organic growth through creative and data-informed content strategies.

  • Extensive knowledge of social media platforms, influencer marketing and offline channels.

  • Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.

  • Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.

  • Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.

  • Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

Content Marketing
Influencer Marketing
Social Media Platforms
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The Company
3,089 Employees
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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