Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
Own Felix’s organic social media strategy and content engine across multiple platforms. Responsibilities include developing content pillars and calendars, translating campaigns into social executions, writing scripts and copy, producing short-form video, managing creative partners and production workflows, localizing content, analyzing performance, and aligning organic and paid social efforts. The role requires strong storytelling, on-camera confidence, Spanish fluency, professional English, and proactive execution in a fast-paced startup environment.
Summary Generated by Built In
About Us
At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked.
We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long because we are obsessed with our customers. We get things done with urgency and focus, driven by extreme ownership over our impact. We collaborate without ego, fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious—always experimenting, building the future today, and delivering a product that truly makes our users' lives better.
About the role
As strategic Social Media Content Manager you own and elevate Félix's social media presence. In this role, you are responsible for building a proactive content engine — moving the team from reactive to intentional across every platform. You own the full content cycle, from strategy and planning to production and execution, ensuring every piece is on-brand, platform-right, and always a step ahead. A key part of this role is translating brand and campaign priorities into organic social executions, continuously improving what gets published, and keeping production, design, and partners unblocked at all times.
Responsibilities
Strategy and Planning
- Own the content strategy: pillars, formats, campaign arcs, and seasonal angles aligned to brand and business goals
- Build and maintain a rolling content calendar — planned ahead to keep production, design, and partners unblocked, while staying agile enough to jump on trends and cultural moments as they happen
- Translate hero campaigns and brand initiatives into organic social media executions across all channels
- Analyze performance regularly — identify what's working and turn insights into strategy, not just reporting
- Continuously audit and improve content quality: formats, tone, visual language, and platform fit
- Manage relationships with creative partners and providers — from briefing and production oversight to delivery QA and invoicing
- Partner with the Paid Social team to ensure organic and paid content strategies are aligned and mutually reinforcing
Production and Execution
- Own the copy creation process — from briefing to final copy — adapting tone per platform, campaign, and audience
- Brief, direct, and QA all creative partners and providers
- Own production of static and short-form content in collaboration with the design team and/or agency
- Manage the creative pipeline and design tickets
- Lead content tropicalization and localization efforts
Collaboration (receives, doesn't produce)
- Receives community insights, trend signals, and curated user profiles from Community Manager to inform strategy and content creation where applicable.
- Receives engagement and sentiment data — does not generate these reports
Key Metrics
- Planning lead time: Calendar always sufficiently ahead of publishing
- Content quality: Pillar coverage and format variety per cycle
- Platform growth: Reach, impressions and follower base month over month
- Production health: Partners on brief, no last-minute blocks
- Website traffic & signups: Sessions and sign-ups driven from organic social content via UTM tracking
Requirements
- 4+ years of content strategy and creation experience: Proven track record of defining and executing content strategies across digital and social channels, from setting the editorial vision to measuring impact, preferably within high-growth startups, B2C tech, or fintech.
- On-camera presence & video production: Comfortable and confident being the on-screen face of the brand ("mostrarse en redes"), with hands-on skills in conceptualizing, filming, and editing short-form video (TikTok, Instagram Reels, YouTube Shorts).
- End-to-end scriptwriting & narrative storytelling: Strong scriptwriting capabilities with an innate ability to spot emerging cultural and social trends, translating complex product features and brand positioning into relatable, human-centered stories.
- Workflow & channel management: Hands-on experience defining the role of each channel, managing publishing rhythms, and growing engaged communities on conversation-driven platforms (Instagram, Facebook, TikTok, X).
- Editorial planning & partner collaboration: Demonstrated experience owning content calendars and managing cross-functional production pipelines, including collaborating with external agencies, creators, and freelance partners.
- Data-informed content strategy: Ability to analyze engagement metrics, video completion rate, and audience insights to evaluate performance, test hypotheses, and continuously iterate on content creative strategy.
- Extreme ownership & proactive execution: Highly organized self-starter with a strong bias for action, capable of navigating ambiguity, prioritizing high-impact initiatives, and executing under fast-paced startup deadlines.
- Language proficiency: Native Spanish speaker with advanced professional English proficiency (spoken and written).
These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Work model: currently fully remote, with a future transition to a hybrid set up.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy.
Skills Required
- 4+ years of content strategy and creation experience across digital and social channels
- Experience defining and executing content strategies, preferably in high-growth startups, B2C technology, or fintech
- Comfort and confidence serving as the on-screen face of the brand
- Hands-on experience conceptualizing, filming, and editing short-form video for TikTok, Instagram Reels, and YouTube Shorts
- Strong scriptwriting and narrative storytelling capabilities
- Ability to identify cultural and social trends and translate complex products into relatable stories
- Experience defining channel roles, managing publishing rhythms, and growing engaged communities on Instagram, Facebook, TikTok, and X
- Experience owning content calendars and managing cross-functional production pipelines
- Experience collaborating with agencies, creators, and freelance partners
- Ability to analyze engagement metrics, video completion rates, and audience insights
- Highly organized, proactive, self-directed, and able to execute under fast-paced startup deadlines
- Native Spanish proficiency
- Advanced professional English proficiency, spoken and written
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The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
