What is Cirkul?
Cirkul is a rapidly growing company on a mission to transform how beverages are developed, distributed, and enjoyed. It’s a new way to hydrate—so much so that 96% of customers say they drink more water with Cirkul!* With over 150 flavor options available without sugar or calories, Cirkul provides customers with a fully customizable, reusable water bottle and cartridge system. Since 2018, millions have dropped sugary soda and energy drinks, and turned up their plain boring water with Cirkul! A full range of products is available at DrinkCirkul.com, and Cirkul is also sold by Amazon, Costco, Walmart, Kroger, and grocery stores nationwide.
*Based on a survey conducted with 3,258 Cirkul Customers
What is this role?
The Social Media Content Creator is a hands-on, performance-driven role responsible for developing high-impact, conversion-focused content across paid and organic social channels. Positioned at the intersection of content and growth, this role produces high-volume creative optimized for platforms such as Meta and TikTok, elevating the quality, storytelling, and overall energy of the brand’s social presence. Responsibilities include concepting, filming, and editing video and photo content across a variety of environments—including events, in-store activations, and other brand moments—and rapidly iterating on trend-driven creative to drive engagement, conversions, and revenue, while maintaining alignment with brand voice and platform best practices.
What does an average day look like?
Driving Results
- Build and maintain a consistent cadence of organic content across TikTok and Instagram that grows reach, engagement, and follower loyalty
- Develop fresh concepts weekly with new angles, formats, and hooks rooted in platform trends and audience behavior.
- Use organic performance data (views, saves, shares, watch time) to identify what's resonating and double down on it.
- Adapt top-performing organic content for paid use, supporting the broader performance marketing team
- Develop and test 10–20 new creative concepts (hooks, formats, angles) weekly
- Create multiple variations of content to accelerate testing and identify top performers
- Use performance data to refine messaging, structure, and visual execution
Taking Ownership
- Own end-to-end production: concepting, scripting, filming, editing, and publishing
- Capture content in various environments including events, retail locations, and operational facilities
- Produce native-feeling, platform first content
- Adapt content for multiple platforms, ensuring best practices for each
Making Decisions
- Prioritize content ideas based on creative briefs, platform trends, and what's already performing
- Determine when to scale, iterate, or retire content based on data
- Stay ahead of trends, emerging formats, and platform changes
- Continuously test new creative strategies informed by competitor and market analysis
Cultivating Relationships
- Partner closely with marketing and growth teams to align on content needs and priorities
- Collaborate with Brand, Marketing, and Design teams to ensure consistency
- Occasionally partner with UGC creators to co-create content
- Work with influencers, creators, and brand ambassadors to co-create content
Instilling Trust
- Show up consistently with fresh ideas and a reliable content output
- Use performance data to inform creative decisions and share what's working and what's not
- Stay ahead of platform changes and bring recommendations to the team before they're needed
- Deliver reliable, high-volume output that fuels organic and paid social channels
- Stay ahead of platform changes and bring informed recommendations to the team.
- Operate with transparency around what is working, what is not, and why.
Customer Focus
- Create engaging, thumb-stopping content that clearly communicates product value
- Translate consumer behaviors and trends into relatable, high-converting creative
- Continuously refine your approach based on what’s resonating with real people
Skills & Qualifications
- 2+ years of experience creating social media content, preferably for DTC or CPG brands, agency a plus
- Strong understanding of Meta and TikTok ad ecosystems and creative best practices
- Proven experience producing and optimizing UGC-style and performance-driven content
- Proficiency in video editing tools (CapCut, Adobe Premiere, or similar)
- Familiarity and comfortability with utilizing AI to speed up content production
- Strong mobile-first production skills (comfortable filming on iPhone and lightweight setups)
- Experience working in fast-paced, high-volume creative testing environments
- Excellent storytelling, creativity, and visual communication skills
- Ability to balance speed, quality, and performance outcomes
- Natural curiosity for studying what's working in the social landscape and translating it into ideas
What do we offer?
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
- A culture that rewards results
Please review our privacy policy here.
Please note: At this time, we will not provide sponsorship for employment visas. Candidates must be authorized to work in the United States without current or future sponsorship.
Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
What We Do
At Cirkul, we are transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water! And it all begins with a reusable product, end-to-end US-based manufacturing, and a digital-first model. In 2016 we identified the opportunity to develop an innovative beverage delivery system that would make it easier for the average consumer to drink more water. Our reusable water bottle features cartridge technology that makes drinking more water delicious, fun, and personalized! Our technology is also disrupting bottled drink distribution. We have saved over 250M plastic bottles since launching in 2018 and our cartridge technology dramatically reduces the shipping weight, volume, and plastics used by traditional bottled beverages. Here at Cirkul we are reinventing CPG, while building a business that is centered on consumer health, personal choice, and environmental sustainability. If taking care of yourself while taking care of the planet sounds good to you, maybe you should join us! https://drinkcirkul.com/pages/careers
