The Role
Create, film, and edit short-form social content for TikTok and Instagram across beauty, skincare, wellness, product, founder, and community themes. Develop hooks, captions, scripts, subtitles, and repeatable formats; capture content in varied settings; organize drafts and revisions; support publishing; and use performance insights and AI to improve content and workflows.
Summary Generated by Built In
About Overlay
Why This Role Is Different
What You’ll Do
What We’re Looking For
Bonus Points
Benefits
The Team
Culture & Values
Compensation
Overlay is building the world’s first intelligent makeup robot, reimagining beauty application through robotics, perception, and design.
As a venture-backed, pre-launch startup, we’re defining a new category of personal robotics at the intersection of beauty, self-expression, and engineering. Our system operates directly on the human face, requiring an unprecedented level of precision, safety, and real-world robustness.
We’re a small, highly technical team working in person in Oakland, building something that does not yet exist and making it real.
We’re looking for a Social Media Content Creator to shape and grow our social presence across TikTok and Instagram on founder-led channels.
This role is for someone who understands beauty, makeup, skincare, luxury wellness, visual storytelling, and internet-native content. You’ll help film and edit the stories that get told across our social media channels.
- Film and edit product-led, community-led, founder-led, and behind-the-scenes content.
- Develop repeatable content formats around beauty, makeup, skincare, luxury wellness, product craft, and customer stories.
- Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
- Help create hooks, captions, scripts, subtitles, and simple creative briefs.
- Capture content at the office, in homes, prototype tests, community gatherings, founder workdays, and product moments.
- Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.
- You are early-career, in college, recently graduated, or building your own portfolio in social content.
- You understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats.
- You have good visual taste and a feel for what makes a moment beautiful, intimate, or worth watching.
- You are interested in beauty, makeup, skincare, wellness, and/or premium consumer brands.
- You are comfortable filming casually and making real moments feel polished without overproducing them.
- You are organized and can manage footage, drafts, edits, revisions, and publishing support.
- Must be enthusiastic about using AI and able to bring AI deep into the workflow for content production, creative iteration, customer research, personalization, and ops to move faster and smarter than teams many times our size.
- Experience filming or editing wellness, gym, hospitality, fashion, beauty, lifestyle, founder, or consumer product content.
- A personal TikTok, Reels, or content portfolio.
- A genuine interest in makeup, skincare, beauty products, and its related subcultures.
- Hourly rate
- Commuter benefits (we'll pay your transit or parking fees)
- Free lunch with the team
- Office in uptown Oakland near 19th Street BART station
- Small, fast-moving team with high ownership and low process
- Strong bias toward shipping, learning, and iterating quickly
- In-person collaboration in our Oakland office
- Move Fast, Move Smart: Act quickly, but with clear thinking and good judgment.
- Extreme Ownership: Own outcomes fully from idea to execution to results.
- Disagree Boldly, Then Commit Fully: Challenge ideas openly, then align and execute without hesitation.
- Intellectual Honesty Above All: Prioritize truth over ego. Be candid, admit mistakes, and follow the evidence.
- Live Demos: Show real, working results instead of talking about ideas.
Compensation: The wage range for this position is $18-20 per hour based on prior experience.
The base pay range for this role is $18 – $20 per hour.
Skills Required
- Early-career candidate, college student, recent graduate, or portfolio builder in social content
- Understanding of TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats
- Strong visual taste and ability to identify engaging, beautiful, or intimate moments
- Interest in beauty, makeup, skincare, wellness, and/or premium consumer brands
- Comfort filming casually and making authentic moments feel polished
- Organizational ability to manage footage, drafts, edits, revisions, and publishing support
- Enthusiasm for using AI in content production, creative iteration, customer research, personalization, and operations
- Experience filming or editing wellness, gym, hospitality, fashion, beauty, lifestyle, founder, or consumer product content
- Personal TikTok, Instagram Reels, or content portfolio
- Genuine interest in makeup, skincare, beauty products, and related subcultures
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The Company
What We Do
Overlay is building the world’s first intelligent makeup robot—reimagining beauty application through robotics, perception, and design.
