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The Role
Own end-to-end Instagram Reels production: ideation, scripting, editing, and delivery. Use AI tools to support ideation and production, test formats, optimize for retention, and stay on top of short-form video trends to grow international audiences.
Summary Generated by Built In
Role Overview
We are looking for a Social Media Content Creator to own end-to-end Instagram Reels production. This role involves turning global trends into engaging short-form content through ideation, scripting, editing, and AI-assisted production.
Key Responsibilities
We are looking for a Social Media Content Creator to own end-to-end Instagram Reels production. This role involves turning global trends into engaging short-form content through ideation, scripting, editing, and AI-assisted production.
Key Responsibilities
- Own full-cycle Instagram Reels production (idea → script → edit → delivery)
- Translate global trends into engaging short-form content
- Write strong hooks and scripts optimized for retention
- Produce and edit Reels with fast turnaround times
- Use AI tools to support ideation and content creation workflows
- Continuously test formats and improve content performance
- Stay updated on short-form video trends across platforms
Requirements
- Experience creating short-form video content (IG Reels / TikTok / YouTube Shorts)
- Strong storytelling and scripting ability
- Video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar
- Experience using AI tools such as ChatGPT, Runway, Midjourney, or equivalent
- Strong understanding of social media trends and viral mechanics
- Strong English communication skills (Chinese is a plus)
Nice to Have
- Web3 / crypto / fintech content experience
- Experience growing social media accounts
- Exposure to international audiences
Key Attributes
- Strong taste in content
- Ability to consistently generate ideas that perform
- Comfort with experimentation and iteration in fast feedback cycles
Skills Required
- Experience creating short-form video content (IG Reels, TikTok, YouTube Shorts)
- Strong storytelling and scripting ability
- Video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar
- Experience using AI tools such as ChatGPT, Runway, Midjourney, or equivalent
- Strong understanding of social media trends and viral mechanics
- Strong English communication skills
- Chinese language skills
- Web3 / crypto / fintech content experience
- Experience growing social media accounts
- Exposure to international audiences
- Strong taste in content; ability to consistently generate high-performing ideas
- Comfort with experimentation and iteration in fast feedback cycles
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The Company
What We Do
Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.
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