The Role
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
About the Role
We’re looking for a passionate and creative Social Media Associate to manage ShopBack Vietnam’s social media presence and drive brand awareness, engagement, and advocacy. This role plays a key part in amplifying our voice across organic and paid channels, while collaborating closely with internal teams and external creators to make ShopBack a loved and talked-about brand.
Your Journey Ahead
- Influencer Marketing (KOL & Community)
- Build and expand our influencer network, ensuring support for our campaigns.
- Drive influencer outreach and negotiate contracts with talent.
- Craft influencer briefs and provide guidance throughout content creation, ensuring alignment with campaign objectives.
- Social Media Management:
- Pioneer ShopBack’s social media narrative across Facebook, TikTok, Instagram, YouTube, and our Facebook community.
- Grow followers, amplify organic reach, and cultivate engagement across all owned channels.
- Create platform-native content—static, video, short-form—that sparks conversations and solidifies brand loyalty.
- Experiment with emerging trends, formats, and platforms, transforming ShopBack into a shareable brand.
- Brand Content Strategy for Online & Offline Channels:
- Strategize and execute an Online Paid content plan, delivering high-impact paid ad content across Meta, Google, TikTok, and other media.
- Lend creative support to content production for ATL touchpoints, whenever opportunities arise.
- Other tasks assigned by Manager
Essentials to Succeed
- Bachelor’s Degree in Marketing, Communication, Business or a related field
- 1-3 years of hands-on experience with proven track record in managing social media platforms and producing content, including videos and graphics, independently
- Strong understanding of social media trends, virality mechanics, and community growth tactics.
- Creative mindset with a data-driven approach to content performance and optimization.
- Excellent project management, multitasking, and organizational skills in a fast-paced environment.
- Strong written and verbal communication skills, fluent in English.
- Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset.
- A team player with a "can't-is-not-an-option" attitude, resourceful, not discouraged by failure or mistakes.
- Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Flow Day Thursday (1-day a week, optional to work from home or office)
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at [email protected].
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The Company
What We Do
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.
Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers.
Merchants and brand partners interested in collaborating can connect with us here: https://corporate.shopback.com/partnerships
