POSITION SUMMARY
We are seeking a Social Media Analyst to lead performance measurement and reporting for a global technology client recognized for its leadership in semiconductors, AI, and developer innovation. This role is responsible for designing and executing comprehensive analytics frameworks across content and community channels, providing strategic insights that inform both short- and long-term decision-making.
The ideal candidate will have strong experience in social and community analytics, a demonstrated ability to lead and mentor others, and a talent for translating complex data into clear, actionable insights for cross-functional stakeholders.
Job Duties- Develop and maintain reporting frameworks and KPI structures across multiple verticals, including Brand, Commercial, Gaming/Consumer, and Developer.
- Deliver data-driven performance insights for content across platforms such as LinkedIn, X (formerly Twitter), Reddit, YouTube, and Discord.
- Lead the development of dashboards and automated reports using tools like Tableau, Power BI, and native platform analytics.
- Mentor and manage junior analysts, setting up scalable systems and workflows for consistent, high-quality output.
- Create post-campaign and event recaps that summarize results, insights, and recommendations for ongoing optimization.
- Provide competitive benchmarking and monitor industry trends to contextualize performance.
- Collaborate with internal strategy, community, and creative teams to ensure insights are integrated into planning and execution.
- Conduct segmentation analysis and build predictive models to better understand audience behavior and engagement patterns.
- 5+ years of experience in social, content, or marketing analytics, with at least 2 years in a leadership or mentorship role.
- Proficiency in SQL, Python (or R), and data visualization tools such as Tableau, Power BI, or Looker.
- Strong understanding of social and community platforms, including Reddit, YouTube, LinkedIn, Discord, and developer forums.
- Experience translating data into insights, with the ability to communicate findings to both technical and non-technical stakeholders.
- Proven track record of building or refining measurement frameworks, tagging taxonomies, and analytics systems.
- Background in developer or gaming communities is a plus.
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or a related field; Master’s degree is a plus.
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At Tag, we turn big ideas into high-impact marketing, working with leading brands and agencies to deliver content at speed and scale across channels, cultures and regions. With intelligent, sustainable and technology-driven solutions at the heart of everything we do, we enable brands to operate more efficiently and effectively to stand out, sell more and waste less. Every decision at Tag is made in consideration of our clients, our people, our planet, and our communities. With 2,700 experts in 29 countries across the world, our distributed hub model has allowed us to be the always-on, end-to-end production partner of choice for over half a century. Find out more at tagww.com
