Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us!
Job Description
Publicis Global Delivery is looking for a Social Analyst who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple social platforms such as Facebook, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, and Reddit. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem.
DUTIES AND RESPONSIBILITIES
- Set up social campaigns, within each required platform, following the guidelines.
- Run status calls with internal stakeholders providing performance and pacing strategies.
- Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives (including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives)
- Ensuring the quality of deliverables and campaign setup within the search media platforms. Proactively makes suggestions and troubleshoots issues.
- Report any issues that can spark within the operation promptly.
- Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
- Proactively identify growth opportunities and regularly communicate them to clients.
- Help develop documentation of best practices for improving operational efficiencies within the team and the group.
- Generate powerful insights that add value to campaign performance and focus on better results.
Qualifications
- Communication skills
- Attention to detail
- Result oriented
- Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field. Ideally at least 1-3 years of experience in social media campaign management/optimization knowledge
- English Level B2+ or Higher (is a must)
- Strong knowledge of at least one social media platform while showing a good understanding of the overall media landscape (Meta, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, TikTok for Business). (is a must)
- MS Excel functions (Intermediate)
- Strong knowledge in one of the following fields: Media planning, Media Buying, Creative strategy and/or Ads
- Bidding Management Tools
Additional Information
- Employee engagement activities and events
- Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
- Find your path Program • You will have a coach that will support and help you grow
- Level up Program
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
