The Role
Lead social-first campaigns and cultural activations from ideation through production and performance analysis. Build local creator partnerships, plan and run creator events and experiential activations, and translate product priorities into compelling social concepts. Coordinate across social, creative, product and paid teams, ensure brand and platform standards, and optimise content using platform behaviour and trend insights to engage Gen Z and millennial audiences.
Summary Generated by Built In
About Algomarketing
Algomarketing specialises in delivering marketing programmes and providing expert talent for strategic roles within marketing teams. We are a global community of marketing professionals operating across more than 30 countries throughout Asia Pacific, the Americas, Africa and Europe.
Our team brings experience from some of the world’s largest and most ambitious organisations, including Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK and Allianz.
Through Algorithmic Marketing, our data-driven approach, we help marketing teams uncover deeper insights, execute faster and streamline their operations.
Visit our website to learn more about us.
About the Client
Algomarketing operates a Centre of Excellence in Lisbon in partnership with a leading global technology company. The Centre of Excellence drives best practice, innovation and scalable marketing expertise across the EMEA region.
About the Role
We are looking for an experienced Social Media Activation Manager to lead culturally relevant, social-first campaigns for high-profile consumer technology and AI-powered products.
You will manage the full lifecycle of social activations, from the initial creative concept and briefing through to production, launch and performance analysis. You will also develop local creator partnerships, deliver creator-led events and experiential activations, and translate product priorities into compelling social concepts.
This is not simply a project coordination role. You will be expected to understand platform behaviour, emerging digital cultures and the interests of Gen Z and millennial audiences, using these insights to ensure products are presented in relevant and engaging ways.
Key ResponsibilitiesSocial and Cultural Activations
Lead social-first campaigns and cultural activations from ideation and creative briefing through to production and final delivery.
Creator Events and Experiential Activations
Take full ownership of planning, organising and executing creator-focused events, physical experiences and marketing moments designed to generate strong organic engagement.
Product Team Collaboration
Act as the strategic and operational link between social, creative and product teams, translating product priorities into impactful social concepts and campaigns.
Integrated Social Collaboration
Work closely with the local social team, supporting the Social Lead on broader strategy and coordinating with community management, always-on content and paid social teams.
Platform and Trend Optimisation
Apply a strong understanding of TikTok, Instagram and YouTube Shorts, including platform algorithms, content formats and audience behaviours, to improve campaign performance and identify real-time opportunities.
Creator and Resource Coordination
Manage relationships with internal creative teams, external agencies and local creators, ensuring clear communication, efficient workflows and alignment around campaign objectives.
Quality Assurance and Brand Standards
Review social assets and experiential outputs to ensure they meet brand guidelines, creative expectations and platform-specific technical requirements.
Performance and Measurement
Analyse activation performance, identify actionable insights and guide internal teams, agencies and creators in optimising future outputs. Share key learnings and best practices across the wider marketing organisation.
Requirements
Key Responsibilities
Skills and Attributes
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Algomarketing specialises in delivering marketing programmes and providing expert talent for strategic roles within marketing teams. We are a global community of marketing professionals operating across more than 30 countries throughout Asia Pacific, the Americas, Africa and Europe.
Our team brings experience from some of the world’s largest and most ambitious organisations, including Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK and Allianz.
Through Algorithmic Marketing, our data-driven approach, we help marketing teams uncover deeper insights, execute faster and streamline their operations.
Visit our website to learn more about us.
Algomarketing operates a Centre of Excellence in Lisbon in partnership with a leading global technology company. The Centre of Excellence drives best practice, innovation and scalable marketing expertise across the EMEA region.
We are looking for an experienced Social Media Activation Manager to lead culturally relevant, social-first campaigns for high-profile consumer technology and AI-powered products.
You will manage the full lifecycle of social activations, from the initial creative concept and briefing through to production, launch and performance analysis. You will also develop local creator partnerships, deliver creator-led events and experiential activations, and translate product priorities into compelling social concepts.
This is not simply a project coordination role. You will be expected to understand platform behaviour, emerging digital cultures and the interests of Gen Z and millennial audiences, using these insights to ensure products are presented in relevant and engaging ways.
Lead social-first campaigns and cultural activations from ideation and creative briefing through to production and final delivery.
Take full ownership of planning, organising and executing creator-focused events, physical experiences and marketing moments designed to generate strong organic engagement.
Act as the strategic and operational link between social, creative and product teams, translating product priorities into impactful social concepts and campaigns.
Work closely with the local social team, supporting the Social Lead on broader strategy and coordinating with community management, always-on content and paid social teams.
Apply a strong understanding of TikTok, Instagram and YouTube Shorts, including platform algorithms, content formats and audience behaviours, to improve campaign performance and identify real-time opportunities.
Manage relationships with internal creative teams, external agencies and local creators, ensuring clear communication, efficient workflows and alignment around campaign objectives.
Review social assets and experiential outputs to ensure they meet brand guidelines, creative expectations and platform-specific technical requirements.
Analyse activation performance, identify actionable insights and guide internal teams, agencies and creators in optimising future outputs. Share key learnings and best practices across the wider marketing organisation.
- At least eight years of experience in social media marketing, creator or influencer management, experiential marketing, or a fast-paced digital agency environment.
- Deep understanding of social platform mechanics, algorithmic content logic and creative optimisation for Gen Z and millennial audiences.
- Strong knowledge of the German creator landscape, pop culture, online communities and real-time internet trends.
- Demonstrated experience delivering creative event concepts and high-impact physical or hybrid brand activations.
- Professional fluency in both German and English.
- Experience working across multiple teams, agencies and senior stakeholder groups.
Key Responsibilities
Skills and Attributes
- Highly organised, proactive and structured when managing campaigns, events and multiple stakeholders.
- An excellent communicator who is empathetic, responsive and diplomatic when working with internal teams, external agencies and creators.
- Calm under pressure and comfortable responding to rapidly changing trends and cultural moments.
- A collaborative team player who brings clarity, structure and executional excellence to complex international organisations.
- Able to connect product benefits with consumer behaviours and cultural trends to develop creative, relevant and scalable solutions.
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- At least eight years of experience in social media marketing, creator/influencer management, experiential marketing, or fast-paced digital agency environments.
- Deep understanding of social platform mechanics, algorithmic content logic and creative optimisation for Gen Z and millennial audiences.
- Strong knowledge of the German creator landscape, pop culture, online communities and real-time internet trends.
- Demonstrated experience delivering creative event concepts and high-impact physical or hybrid brand activations.
- Professional fluency in both German and English.
- Experience working across multiple teams, agencies and senior stakeholder groups.
- Highly organised, proactive, excellent communicator, calm under pressure and able to connect product benefits with consumer behaviours.
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
