Social Marketing Manager

Job Description

• Social Media Strategy & Content Planning
  • Develop and execute a localized social media strategy in alignment with global brand direction.
  • Collaborate with the global social, design, and creative teams to ensure cohesive storytelling across platforms.
  • Lead the planning, development, and execution of the Korean social media content calendar.
  • Partner with the KR Content Producer to create high-quality, on-trend content that captures Korean consumer interests.
• Content Development & Execution
  • Identify key content needs and develop a monthly content program tailored to the Korean audience.
  • Brief the Content Producer on detailed content ideas, coordinating shoots, post-production, and publishing.
  • Manage the KR social media grid, ensuring a consistent and engaging brand presence.
  • Supervise and provide guidance to the KR Content Producer to ensure alignment with brand strategy and execution excellence.
• Social Media Marketing Campaigns
  • Plan and execute social media-driven marketing campaigns from market research to final execution.
  • Develop creative proposals and campaign concepts aligned with brand objectives.
  • Track and manage campaign timelines, ensuring timely execution and high-quality deliverables.
• Global Coordination & Asset Management
  • Align with global social teams to leverage global content assets for the Korean market.
  • Track, communicate, and manage global social account timelines and ensure seamless integration into local plans.
• Analytics & Reporting
  • Monitor and analyze social media performance metrics and campaign results.
  • Generate social data reports, sharing key insights and recommendations with cross-functional teams.
  • Continuously optimize content and campaigns based on performance data and market trends.
• Agency & Influencer Collaboration
  • Manage relationships with local creative agencies and studios for content creation and copywriting.
  • Stay up-to-date with social media and influencer trends, providing competitive insights and recommendations.
  • Identify opportunities to collaborate with influencers and key opinion leaders (KOLs) to amplify brand presence.

Repuirements

• 7+ years of related experience working in the Marketing or Social Media field
• Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
• Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch
• Experience with visual storytelling, and producing compelling and engaging social content
• Strong proficiency in Google Sheets, Docs, Keynotes and Slides
• Ability to handle multiple, high-priority projects in a demanding environment
• Self-starter with strong initiative, ownership, and accountability for business
• Excellent written, verbal, and visual communication skills on both technical and non-technical matters
• Strong proficiency and fluency in English & Korean is a must