Social & Digital Marketing Assistant Manager

Essential Job Functions

• Support and help drive success across motorsports platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, and Twitter.
• This role will work closely with internal teams on the conceptualization and implementation of strategies and campaigns for our motorsports brands across digital channels, while ensuring integration with the overall global marketing initiatives.
• Manage strategic content calendars.
• Leverage writing and creative skills to develop compelling content for use across the social and web.
• Work with the creative team and outside agency to develop engaging social content.
• Collaborate with athletes, drivers, agencies, external brand partners, and internal teams to ideate, launch, and optimize content.
• Have a strong interest in experimenting with owned and paid digital media channels.
• Monitor and work with internal teams to understand social media conversations, engaging to meaningfully connect with the community.
• Monitor and recommend trends in social media platforms, tools, and applications. Ideate and recommend new social and digital marketing strategies to expand, reach, and grow engagement.
• Track and analyze content/campaign success, sharing feedback on KPI’s with appropriate teams and thoughtful ideas on improvements. Contribute to reports and presentations for upper management on an as-needed basis.

Qualifications

• Bachelor’s Degree required in social media, Communications, Marketing, or related field.
• Minimum of 3 years of digital marketing experience.
• Ability to manage multiple projects simultaneously.
• Understanding and interest in the ever-changing world of social media and digital marketing.
• Strong business and creative writing, and communication skills required.
• Experience working in sports with a league/team is a plus.

Skills & Abilities

• In-depth knowledge and understanding of social media platforms, trends, and the appropriate utilization of each to reach different target markets and objectives.
• Excellent computer skills and knowledge of social media management platforms (Sprinklr, etc.), social media analytics, image editing, Google Analytics, and MS Office.
• Experience working with in-house teams as well as external resources.
• Must be proactive, self-motivated, and able to take the initiative to see projects through completion and delivery.
• Dependable, great attitude, highly motivated, and a team player. Eagerness to learn. 
• Photography, graphic design, and video editing skills a plus.
• Appetite for all things digital and social; up to date on the latest platforms and technologies, and desire to identify opportunities for strategic brand involvement.
• Some travel required for certain marquee events.