The Role
Supports social media and creative marketing initiatives by planning and managing content, capturing and editing videos and photos, coordinating branded materials, managing print orders, and supporting email, website, print, and paid advertising campaigns. Collaborates with internal teams, agencies, and vendors to deliver projects on time while engaging customers and building brand awareness and leads.
Summary Generated by Built In
Are you a marketing professional looking for a position where you have the opportunity to change lives every day? Lifeway Mobility, a provider of accessibility solutions to individuals with limited mobility, has just the job for you!
What You’ll Do
- Support social media, creative, and marketing initiatives that build online brand awareness & visibility, engagement, and generate leads
- Capture short videos and photos in customers’ homes and showrooms for social media, website content, and digital ad campaigns
- Manage company social platforms, including content planning, posting, and engagement
- Assist with creating and editing social content, including product highlights, testimonials, POV videos, and more.
- Help with coordinating & designing brochures, ads, signage, flyers, and other branded marketing materials and ensure all fall in-line with company branding guidelines
- Manage the company’s online printer portal, including print uploads, orders, and related requests
- Assist internal teams with event materials, and other creative needs
- Help coordinate creative assets for email, website, social, print, and paid advertising campaigns
- Collaborate with the Marketing Director, internal teams, agencies, and vendors to complete projects on time
Why Join Us?
- Purpose-driven work that helps individuals maintain independence and mobility
- Career growth opportunities with training and hands-on experience
- Steady, year-round work with no seasonal slowdowns
Who We’re Looking For
- Social media platform management & content creation (LinkedIn, Meta, YouTube, & TikTok)
- Video short creation & editing (i.e. POVs, testimonials, product highlights)
- Interest in customer storytelling and social media engagement
- Design and creative skills, such as Canva, Adobe Illustrator, etc.
- Strong writing skills for social captions, website content, product guides, and email marketing
- Comfortable using AI tools to brainstorm ideas, outline content, and support creative development
- Basic understanding of email marketing campaigns and customer follow-up communications
- Strong interpersonal skills, and comfortable interacting, communicating, and empathizing with customers that are going through difficult situations.
- A team player eager to learn and collaborate with internal team members and outside marketing agencies
- Dependable, organized, and ability to work independently to meet outlined task & project deadlines
- Creative thinker who enjoys testing new ideas, content formats, and campaigns to support company strategy and goals.
Skills Required
- Experience managing social media platforms, including LinkedIn, Meta, YouTube, and TikTok
- Experience creating and editing short-form videos, testimonials, POV videos, and product highlights
- Interest in customer storytelling and social media engagement
- Creative and design skills using tools such as Canva and Adobe Illustrator
- Strong writing skills for social captions, website content, product guides, and email marketing
- Comfort using AI tools for brainstorming, content outlining, and creative development
- Basic understanding of email marketing campaigns and customer follow-up communications
- Strong interpersonal, communication, and empathy skills when interacting with customers
- Ability to collaborate with internal teams and external marketing agencies
- Dependability, organization, independent work ability, and ability to meet deadlines
- Creative mindset and willingness to test new ideas, content formats, and campaigns
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The Company
What We Do
Lifeway Mobility is a nationwide provider of home accessibility and safety solutions. It helps people with mobility or accessibility needs live safely and independently at home by supplying and professionally installing stair lifts, wheelchair ramps and lifts, home elevators, transfer aids, and bath-safety products. The company also offers consultations, evaluations, funding assistance, service, and recommendations tailored to customers’ needs, caregivers, and living environments.
