Social Community Lead

JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.

We are B2B2C with a growing consumer facing platform with goals to reach millions of MAU every month, currently in over 90 markets with the UK and US as our primary focusses. We also have a growing range of B2B propositions ranging from JAAQ Studio to JAAQ At work with more propositions launching through 2025. Our ambitions are big and unmatched in the mental health and wellness space. Our platforms have answered over 2 million questions and we work with over 350 (growing every week) doctors and clinicians, celebrities and people with lived experience. Want to help a billion minds? Read on…

And want to get a real feel for JAAQ? Look no further…

We are looking for a Community Lead with a deep understanding of social media, a genuine passion for culture, and the ability to bring wit and empathy into every interaction.

Forget ‘how can our brand insert ourselves into the Super Bowl conversation?’ - think more: ‘there’s a Reddit thread blowing up about the benefits of Marmite for your mental health - we need to be involved!’

Community to us isn’t a membership, a large online audience, or replying to a few comments here and there. That’s not a community.

It is an audience who see themselves in your brand. Followers who tell their friends about you and brand fans who passionately look for ways to get involved in third spaces.

At JAAQ, we’re trying to save a billion lives through our innovative mental health platform. In this role, you'll be the heartbeat of our online community. Your role is crucial in shaping how our community engages and grows, influencing a long-term advocacy programme at JAAQ.

Yes, a part of the role is managing day-to-day community interactions across content and DMs. Ensuring every message is met with our unique tone-of-voice, and more importantly, supporting our growing audience in feeling less alone, will build the foundations of the community we want to build.

You’ll support the Head Of Social and wider marketing team in defining our community guidelines and rules of engagement across JAAQ’s entities, constantly challenging and optimising our tone-of-voice to keep it fresh and consistent across all social pages.

But it doesn’t stop there. You’ll be our eyes and ears in places where JAAQ isn’t on social media.

Analysing community feedback and social media metrics will also be a key component of the gig, helping to inform strategies and boost engagement. Your crisis management skills will also be key in handling any issues or crises that arise, ensuring swift and effective support for those who need us most.

It’s your job to lead it, evolve it, and ensure our community thrives and grows.

Sound like you? Apply here.

Day-To-Day

• Lead daily community management across JAAQ’s social platforms, ensuring every interaction reflects our unique tone-of-voice with wit, empathy, and care.

• Monitor conversations across third-party platforms (Reddit, forums, emerging spaces) to identify opportunities for JAAQ to join cultural conversations meaningfully.

• Analyse community data and feedback to report actionable insights that inform broader social and community

Thought Leadership

• Define, evolve, and champion JAAQ’s community guidelines, rules of engagement, and tone-of-voice standards across all social entities.

• Proactively identify cultural moments and online discussions relevant to mental health, positioning JAAQ as a trusted, authentic voice in the space.

• Establish new ways to broadcast new JAAQ content drops

Collaboration

• Partner with the Head of Social and wider marketing team to align community activity with campaigns and publishing calendars.

• Share learnings and insights with creative, content, and product teams to ensure community sentiment is reflected in strategy and execution across everything we do.

Creative Thinking

• Develop innovative ways to surprise, delight, and activate JAAQ’s community, moving beyond comments and DMs into advocacy and grassroots participation.

• Experiment with new formats, approaches, and platforms that foster genuine connection, testing and iterating to drive engagement and growth.

Mentoring

• Act as the community “north star” for the wider team, setting high standards in empathy-driven engagement and best practices for online interactions.

• Support junior team members and cross-functional colleagues in developing community-first thinking, helping embed this mindset across the business.

• High energy and high standards.

• Meticulous attention to detail.

• The ability to juggle tasks and re-prioritise at pace.

• An adaptable, “roll-up-your-sleeves” mindset.

• A love for ticking off that to-do list.

• Be part of a mission-driven organisation making a tangible difference in mental health accessibility.

• Collaborate with a passionate, innovative, and supportive team.

• Opportunity to shape the content landscape of a rapidly growing platform.

• Competitive compensation, outstanding benefits package and equity options - a chance to own the future of JAAQ.

• Private Medical Healthcare / Gym Membership / Professional Development Budget

• Breather Days (for when you need to take time out at short notice to rest and recoup)

JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.