Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
E-Commerce LeadLocation:
Asia Pacific, Thailand, Bangkok, BangkokWork Location:
HybridWhat you will do
What you will do
Social Commerce Manager is responsible to Lead and accelerate Social Commerce as a strategic growth engine, while building scalable capabilities across TikTok Shop, Shopee, Lazada and emerging commerce platforms.
Connect brand building, content, creators, media and commerce to drive consumers across the full funnel — from awareness to conversion and purchase — with clear accountability for growth and investment effectiveness.
Key Responsibilities
1. Social Commerce & Affiliate Growth
- Own and accelerate Social Commerce strategy, with strong focus on TikTok Shop and Affiliate Commerce.
- Build and scale the affiliate ecosystem across creators, KOLs/KOCs, MCNs and strategic partners.
- Develop affiliate recruitment, activation, commission and incentive strategies to drive GMV, conversion and ROI.
- Identify emerging Social Commerce trends and translate them into scalable growth opportunities.
2. Cross-Platform E-Commerce Strategy
- Extend Social Commerce capabilities across TikTok Shop, Shopee, Lazada and emerging platforms.
- Develop differentiated platform strategies based on shopper behavior, platform mechanics and brand objectives.
- Connect Social Commerce, marketplaces and media into an integrated commerce ecosystem.
- Identify new platform capabilities and partnership opportunities to accelerate growth.
3. Full-Funnel Brand & Commerce Management
- Translate brand strategy and consumer objectives into platform and commerce activation.
- Manage the consumer journey across Awareness → Engagement → Traffic → Conversion → Purchase.
- Balance brand-building objectives with commercial conversion and growth.
- Partner closely with Brand, Media and Customer Development teams to deliver both brand impact and commercial results.
4. Commercial & Investment Management
- Own Social Commerce investment planning across annual, quarterly and monthly horizons.
- Manage affiliate commission, media, content, creator and platform investment with clear ROI expectations.
- Lead campaign and commercial calendar planning across key platform moments.
- Evaluate GMV, ROAS, conversion, traffic, affiliate productivity and profitability to continuously optimize investment.
- Recommend where to scale, optimize or stop investment based on performance.
5. Agency & External Partner Leadership
- Lead third-party partners including agencies, enablers, MCNs, creators and platform partners.
- Set clear performance expectations and ensure partners deliver against business KPIs.
- Build strong platform partnerships to unlock new capabilities, insights and commercial opportunities.
What we are looking for
- 3–5 years of experience in E-Commerce, Social Commerce, Digital Commerce or related fields.
- Hands-on experience with TikTok Shop, Social Commerce and/or Affiliate Commerce preferred.
- Experience across Shopee and Lazada is an advantage.
- Experience in FMCG, Beauty, Personal Care, Consumer Health or other consumer-facing categories preferred.
- Social Commerce & Affiliate Expertise — understands creators, affiliate models and how to scale performance.
- Cross-Platform E-Commerce — strong understanding of TikTok Shop, Shopee and Lazada ecosystems.
- Brand-to-Commerce Thinking — able to translate brand objectives into commerce activation and conversion.
- Full-Funnel Management — understands the journey from awareness and traffic through conversion and purchase.
- Commercial & Investment Acumen — comfortable managing budgets, ROI, GMV and investment productivity.
- Execution & Partnership Leadership — able to turn strategy into action and effectively manage agencies, platforms and external partners.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Skills Required
- 3-5 years of experience in e-commerce, social commerce, digital commerce, or a related field
- Hands-on experience with TikTok Shop, social commerce, and/or affiliate commerce
- Experience across Shopee and Lazada
- Experience in FMCG, beauty, personal care, consumer health, or other consumer-facing categories
- Expertise in social commerce and affiliate models, including creators and performance scaling
- Strong understanding of TikTok Shop, Shopee, and Lazada ecosystems
- Ability to translate brand objectives into commerce activation and conversion
- Understanding of the full consumer funnel from awareness and traffic through conversion and purchase
- Commercial and investment acumen, including managing budgets, ROI, GMV, and investment productivity
- Ability to execute strategy and manage agencies, platforms, and external partners
Kenvue Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.
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Fair & Transparent Compensation — Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
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Healthcare Strength — Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
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Parental & Family Support — A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.
Kenvue Insights
What We Do
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert
