Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
As a Social Commerce Affiliate Specialist, you will be responsible for managing and optimizing partnerships between Brands & Creators within TikTok Shop. Your role will bridge the gap between brands, creators, and TikTok’s affiliate ecosystem for a book of business (6-7 clients) through mass outreach and creator partnership approaches. This person will work cross-functionally with key internal and external stakeholders along with the Director of Social Commerce to craft and implement these affiliate strategies.
In the 1st month, you will…
● Immerse yourself in BW’s culture, team, and social commerce philosophy.
● Proactively identify and onboard mass affiliates via the TikTok Affiliate Center.
● Discover and begin to cultivate creator partnerships, who you’ll foster relationships with through education and consistent collaboration.
● Manage approvals, samples, creative messaging, and postings to ensure alignment on brand objectives.
● Monitor performance, delivering insights and actionable recommendations to clients.
Sharpen your skills in Month 2 by…
● Implement affiliate strategies to boost traffic and sales on TikTok Shop.
● Enhance affiliate program visibility and effectiveness through strategic adjustments.
● Stay up to date on TikTok Shop’s features, trends, and algorithm changes to maximize affiliate success for your clients.
● Design and Execute affiliate campaigns, monitoring performance and making data driven adjustments.
● Develop a playbook of what you’ll need to be successful in your role.
Desired Skills & Experience
● 2-3 years + experience in a social media and/or e-commerce environment.
● Familiarity with TikTok Shop and/or TikTok with a passion to learn social commerce.
● Ability to design, launch, and optimize affiliate campaigns.
● Capable of managing multiple projects in a fast-paced environment.
● Can communicate clearly and effectively with clients and internal teammates.
● Proficiency in tracking affiliate metrics; GMV, revenue share, creator performance, etc.
● Creativity and experience bringing new platforms and ideas to fruition.
● Bachelor’s degree in Marketing, Communications, Business, or related field
● The smallest detail is your favorite detail! -- Self-driven with the ability to work independently.
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What We Do
Blue Wheel is a new breed of agency. Our advanced digital marketing, content production and Amazon Advertising solutions help to build your brand and scale your ecommerce business. We're not for everyone, but we might be for you. If you’re looking to accelerate your online growth, let's chat. We have been honored once again as an Inc. Magazine 5,000 Fastest Growing Company in 2020, and are humbled to have be awarded Company of the Year 2017 by the American Business Awards, and 3X marketing campaign of the year in 2018. We are often published in Business Insider, Internet Retailer, Search Engine Land, DigiDay, and more!
