Description:
Tuff is a growth marketing team working with clients to drive growth by creating, managing, measuring, and optimizing high-performing acquisition campaigns. We’re a fully remote and small team with endless opportunities for autonomy, ownership, and impact.
We work with clients in nearly every industry and a typical engagement with Tuff includes Paid Media, SEO, Content Strategy, Creative, Data, and CRO. Every account has a dedicated Growth Marketing lead and is supported by various channel experts.
As the fourth addition to the Paid Social team, you would be instrumental in driving scalable growth through paid social channels for our partners and Tuff.
What You will do:
Own: What is this person singularly responsible for? Why does this role exist/what does the business need?
Collaborate: What will this person be involved in, or collaborating with other individuals + teams on?
Teach: What experience does this person need to possess? What should they come in already knowing? What do we need an expert on?
Learn: Since no one is perfect, what are the "nice to have"s? What can they learn on the job? What do they not know yet that will be critical to their success?
Within 30 days, you’ll…
- Focus on understanding the current operations, processes, and culture of Tuff.
- Manage social campaigns for 3-5 partners, meeting with the internal teams and external stakeholders weekly
- Shadow Kate, Emily, and Jack on three different partners to learn Tuff’s partner management process and what’s expected (weekly notes, reporting, and campaign optimizations)
- Join weekly team meetings
- Craft your Individual Development Plan (IDP) that maps back to business impact and personal development goals
Within 60 days, you’ll…
- Manage social campaigns for 5-7 partners, meeting with the internal teams and external stakeholders weekly
- Manage reporting for all social campaigns, including in-platform metrics as well as partner-specific CRMs (like Hubspot, Mixpanel, Shopify, AppsFlyer)
- Collaborate with the paid team on Tuff’s quarterly initiatives
Within 90 days, you’ll…
- Fully integrate into Tuff’s teams and systems
- Manage social campaigns for 7-10 partners, meeting with the internal teams and external stakeholders on a weekly basis
- Contribute to Tuff’s content strategy by writing and or remediating existing blog content to improve organic search rankings
Note: Things can change quickly at Tuff. This breakdown isn't prescriptive but is intended to give you a better sense of the role.
About You:
- You have 2-3 years of experience in paid social strategy and execution.
- You are performance-marketing minded and have experience tying every social ad dollar spent back to revenue growth.
- You are organized, detail-oriented, and have an empathetic communication style.
- You are a thought leader who can clearly and proactively identify and implement paid social solutions for our partners.
- You have a learning mindset. You are committed to getting better every day.
- You have a bias toward action and are both efficient and adaptable.
- You are a driver, focused on making an impact on the organization and partners every day.
Benefits
We are a passionate team distributed across the U.S.
You’ll work closely with the whole team, but in particular with Kate (Head of Social), Emily (Lead Social Ads Strategist), and Jack (Senior Social Ads Strategist) to get up to speed on our current partners and iterate on the Social Ads process at Tuff.
🏡 Fully remote - work from anywhere you want
🩺 Comprehensive health, vision, and dental coverage
📈 401(k) with matching
🌎 Unlimited PTO policy - and we encourage you to take it!
👪 Parental Leave - 100% paid 12 weeks
🖥 Home office or co-working space stipend
🌐 $125/month internet reimbursement
🌱 Continuing training stipend of $1,500 annually
☯ Wellness day every quarter
🏖 Annual team retreats!
The starting salary range for this role is $76,000-$97,000 (we use a compensation formula that adjusts for experience).
We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
What We Do
Tuff is a team designed to seamlessly integrate into your businesses to help you experience real growth. We build custom teams that click into your business and act as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers.
Our bread and butter is building efficient, holistic marketing strategies. We do this with our process. We stay hungry for research, then execute to a T, consistently optimizing and refining to find maximum efficiencies. We do this with our team. Egoless and curious, we share hypotheses and findings with your team and each other to find more streamlined paths to growth. Finally, we do this with our style. Radical transparency is the name of the game. We believe that collaboration and showing our work is the only real way to build foundations to trustworthy partnerships.
