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A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
The Role
The SMB Solutions & Platform Lead will design monetization solutions and scale the self-serve platform for SMB advertisers, collaborating across teams for optimization and efficiency.
Summary Generated by Built In
The SMB Indirect team builds scaled, low-touch growth engines for SMB advertisers through Programmatic, Self-Serve, Partnerships, and Performance initiatives. Its mandate is to unlock incremental revenue by expanding reach, simplifying access, and driving measurable outcomes for advertisers at scale.
We are seeking an SMB Solutions & Platform Lead to define and scale Jiostar’s SMB advertising stack through partner-integrated solutions and a self-serve platform. The role combines hands-on solutioning with ecosystem partners (Commerce, AdTech, Retail, and Data) and seamless onboarding via integrations and a self-serve advertiser platform. You will bridge working with the Jiostar product, partnership teams to ideate and operationalize scalable monetization models that deliver outcomes for SMBs.
Key Responsibilities:
- Design and operationalize monetization solutions with ecosystem partners (commerce, AdTech, retail, data).
- Build repeatable SMB use cases integrating Jiostar inventory, partner data, and measurement frameworks.
- Shape and scale the self-serve ads platform to simplify onboarding, campaign setup, and optimization.
- Collaborate with product, data, and GTM teams to drive automation, adoption, and platform efficiency.
- Represent the SMB charter across product, partnerships, and sales to ensure alignment on roadmap and outcomes
Skills & Attributes for Success:
- Strong understanding of digital ad ecosystems — self-serve, ad serving, measurement, and attribution.
- Ability to translate advertiser and partner needs into scalable product and data solutions.
- Analytical and execution-driven; adept at bridging product, GTM, and partnerships.
- Familiarity with SMB advertiser lifecycle and performance optimization levers.
- Strong communication and cross-functional collaboration skills.
Preferred Education & Experience:
- 8–15 years in digital advertising, AdTech, or platform monetization roles.
- Proven experience in building or scaling SMB, self-serve, or ecosystem-integrated ad solutions.
- Exposure to commerce, quick commerce, or data-driven partnership environments.
- Bachelor’s degree required; MBA or equivalent preferred.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Ad Serving
Data Solutions
Digital Advertising
Measurement Frameworks
Self-Serve Platforms
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The Company
What We Do
A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
