Location: Gzira, Malta (Hybrid)
Type: Full-Time
About BetStarters
BetStarters is a B2B iGaming platform provider delivering sportsbook, casino, and back-office solutions to operators across multiple regulated markets. We work closely with our partners to help them grow and retain their player base through effective CRM strategies, promotions, and lifecycle campaigns.
Role Objective
We are looking for a highly organized and technical CRM Specialist with a strong operational background in the Smartico platform. In this role, you will be the "engine" behind our retention strategy, responsible for the hands-on execution of automated journeys, advanced segmentation, and complex bonus configurations.
The ideal candidate is a proactive problem-solver who enjoys the technical side of CRM. You will translate marketing strategies into functional workflows, ensuring that every automation, bonus, and gamification element triggers perfectly to maximize user engagement and LTV.
Key Responsibilities
- Campaign Execution: End-to-end setup and deployment of multi-channel campaigns (Email, SMS, Push, In-app, and Web-push) within Smartico.
- Automation & Journeys: Building and maintaining complex, real-time automated workflows based on user behavior, lifecycle stages, and custom events.
- Bonus & Incentive Configuration: Technical setup of bonuses, promo codes, and rewards. You will ensure that wagering requirements and eligibility rules are correctly implemented.
- Dynamic Segmentation: Creating and managing dynamic user segments using real-time data to deliver highly personalized content.
- Gamification Management: Operating Smartico’s gamification tools, including the setup of missions, tournaments, loyalty stores, and leveling systems.
- Quality Assurance (QA): Rigorous testing of all campaign logic and bonus triggers to ensure a seamless and error-free user experience.
- Performance Monitoring: Tracking technical KPIs (delivery rates, trigger success, bonus uptake) and identifying bottlenecks in the funnel.
Required Skills & Qualifications
- Experience: Minimum 12+ months of hands-on experience specifically using the Smartico platform in a professional environment.
- Technical Proficiency: Deep understanding of how Smartico interacts with external data sources, including event-based triggers and attributes.
- Attention to Detail: Extreme precision in setting up financial incentives (bonuses) where mistakes can have a direct impact on the bottom line.
- Analytical Mindset: Ability to navigate data to create effective segments and interpret A/B test results.
- Experience in high-volume industries such as iGaming, Fintech, or E-commerce.
What We Do
BetStarters is a technology and service provider for the iGaming industry, offering solutions like white-label and turnkey platforms for online casinos and sportsbooks. BetStarters focus on delivering customisable solutions, integrations, and operational support for operators in emerging markets to help them launch and manage their gaming businesses.
