ABOUT SIMPLEVIEW:
Simpleview is a software development, data and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services. We believe our customers -- towns, cities, states and nations across the globe -- have a role to play in creating great experiences for visitors, for the people who call them home and for businesses and workers who rely on travel to sustain their local economies.
We are looking to add to our professional, dedicated and hard-working team an independent, talented Sitemap Analyst with a great work ethic who thrives in organizations that constantly adapt and evolve.
JOB SUMMARY:
The Sitemap Analyst is a unique position focused on architecting website structure and strategy based upon best practices, data analysis, marketing strategy, and client objectives. The Sitemap Analyst facilitates client discovery interviews, conducts site traffic and usage research, hosts findings and sitemap presentations with project stakeholders, and provides site organization recommendations. This process improves overall site performance by enhancing discoverability, findability, usability, and search engine ranking potential.
RESPONSIBILITIES:
KEY RESULT AREAS:
- Conducts project research to fulfill sitemap recommendations (including keyword research and Google Analytics)
- Collects, updates, analyzes, and presents data to clients and stakeholders using Looker Studio, Microsoft Excel, Google App Suite, and other tools
- Provides recommendations for improved website performance through both research and knowledge of the website and database tools available through Simpleview
KEY TASKS:
- Effectively communicates and collaborates with internal staff
- Develops sitemaps using information architecture, user experience, and SEO best practices; including research, experimentation, and revision
- Builds client rapport to better understand the client’s key performance indicators and existing marketing strategy to complete in-depth research
- Contributes to internal creative brief development and understands business objectives and target audiences
- Presents research findings and recommendations to clients, implements feedback, and secures client buy-in on site structure
- Works with Developers to identify potential website issues that may hinder new website performance in search engines, including duplicate content, crawl issues and sitemap issues
- Represents Simpleview positively and maintains a high level of client satisfaction
- Maintains up-to-date knowledge of new technologies and practices in sitemap development and search engine optimization
- Analyzes and utilizes web analytics to improve the sitemap creation process
- Communicates internally with the CMS Project Management, Experience Design, CRM, implementation, customer success, and sales teams and explains the role the sitemap development process plays in the overall website build and redesign process
- Completes assignments on time and under budget
REQUIREMENTS:
A four-year degree is preferred, but not required. Self-education through alternative programs, courses and classes is welcome. The successful Sitemap Analyst must be able to travel up to 20% of the time.
- Professional experience in SEO and web design
- Strong technical and communication (written and verbal) skills
- Strong attention to detail
- Strong presentation and public speaking skills
- Strong critical thinking and problem solving skills
- Experience with conducting initial keyword research, analysis and selection
- Experience with manipulating web analytics data
- Ability to work on multiple projects in a deadline-driven environment without degradation of quality
- Ability to learn abstract and complex SEO concepts
- UX formal skills are not required, but are a plus.
- Adaptability and willingness to change with the department and its priorities as it continues to evolve
- Understanding or interest in developing knowledge specific to tourism, travel, and website design industries
PERFORMANCE METRICS:
- Attendance: arriving or logging in to work on time and participating in meetings.
- Efficiency: meeting strict deadlines, project parameters and remaining within budget.
- Quality: consistently delivering work that exceeds client expectations and is error free.
- Customer Experience and Client Retention: providing support that fulfills customer needs, meets contractual requirements and which receives positive feedback and retains their business.
- Adherence to Simpleview’s Mission and Core Values.
WHAT IS IN IT FOR YOU:
- Fulfilling work at a company that makes an impact in hundreds of communities across the globe
- The ability to set a career trajectory and move along a growth path
- 100% paid medical benefits for employees and short term disability paid by the company + options for vision, dental, long-term disability & life
- 401(k) with employer match
What We Do
Simpleview is a worldwide leading provider of CRM, CMS, website design, digital marketing services, and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs), and attractions. The company employs staff across the globe, serving clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents.
