Site Communications and External Affairs Lead

Posted 6 Days Ago
Be an Early Applicant
Holly Springs, NC, USA
In-Office
120K-224K Annually
Senior level
Healthtech • Biotech
The Role
Leads internal and external communications for a pharmaceutical manufacturing site. Develops public relations, media relations, executive messaging, employee engagement campaigns, stakeholder partnerships, crisis communications, and issues-management strategies. Serves as site spokesperson, supports senior leaders, manages internal communication channels, represents the organization publicly, and strengthens community and external relationships while protecting the company’s reputation.
Summary Generated by Built In

Welcome to Holly Springs, North Carolina— home to Roche/Genentech's largest-ever investment: a $2B greenfield start-up where next-generation technology, high-performing teams and Operational Excellence converge to create the global standard for high-volume, highly-efficient Drug Product manufacturing. 

The facility's core is defined by Innovation - leveraging advanced automation, robotics, digital tools, real-time data analytics, and simple, streamlined processes to produce the highest quality medicines. This plant meets today’s demand for CVRM (Cardiovascular, Renal, and Metabolism) medicines and is scalable to grow with the portfolio, which focuses on next-generation metabolic medicines specifically targeting the global obesity epidemic and Type 2 diabetes.  This is a fast-paced, entrepreneurial environment with a high-level of accountability, with planned launch in 2028. 


Are you a problem-solver and change-agent who thrives in a Team environment, eager to tackle the most complex manufacturing challenges? If so, this is a once-in-a-lifetime opportunity to launch a state-of-the-art facility from the ground-up and shape the culture of our organization for the next generation. 


Join us in Holly Springs, where you won't just build a plant—you will build the future of medicine.


The Opportunity


As the Site Communications & External Affairs Lead, you will drive the end-to-end communication strategy for both external stakeholders and internal employees. Serving as a key strategic partner to site leadership and Genentech external affairs/public relations teams, you will help to protect and enhance the company's brand externally while fostering an informed, aligned, and highly engaged workplace culture internally. Further, you will collaborate with corporate teams to develop and deploy a strategic, external partnership roadmap for the Holly Springs site to bolster and spread the Genentech culture and brand in North Carolina. 


Strategic Public Relations & Media Relations

  • You will design and execute integrated communications strategies to elevate brand visibility, market positioning, and executive thought leadership.
  • You will collaborate with above-site partners and local site leadership to align messaging, serving as the official site spokesperson while equipping leaders for external media, keynote, and panel appearances
  • You will build and maintain ongoing relationships with Genentech external affairs teams to represent the site in national, state and local communities. 

Internal Communications & Colleague Engagement

  • You will develop and manage an integrated internal communications strategy that keeps employees informed, aligned, and connected to company mission and goals.
  • You will partner with People & Culture teams to design initiatives, town halls, and campaigns that boost colleague morale, retention, and workplace culture.
  • You will manage key internal channels, including all-hands meetings, company intranet posts, internal newsletters, and employee messaging platforms.
  • You will craft clear executive messages for internal organizational changes, business updates, leadership announcements, and strategic pivots.

Public Affairs & Stakeholder Relations

  • You will represent the organization in public forums, industry coalitions, and community outreach efforts.
  • You will coordinate corporate sponsorships, community and educational institution partnerships, and employee volunteer campaigns.

Crisis Communications & Issues Management

  • You will ensure full integration between the site communications plan and enterprise crisis management frameworks, working in close collaboration with site partners to execute
  • You will mitigate reputational risks by ensuring clear, aligned messaging during high-stakes situations
  • You will monitor media trends and internal employee sentiment to proactively address potential concerns.

Who you are:

  • You have a bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related discipline, with a minimum of 8 years relevant experience 
  • Experience establishing feedback loops, using external partner and employee insights and applying communications metrics to inform strategy and continuous improvement
  • You have experience and demonstrated skill in communicating complex topics and concepts to audiences of varying knowledge, and have a broad understanding of the healthcare environment.
  • You have a proven ability to support senior leaders and develop executive communications for high-visibility events
  • You have proven experience translating business strategies into engaging employee messaging and executive communications.
  • You have experience and demonstrated skill in communicating complex topics and concepts to audiences of varying knowledge, and have a broad understanding of the healthcare environment.
  • You are an exceptional written, verbal, and visual storytelling capabilities across varying levels of the organization and diverse audiences
  • You have a proven track record in developing clear, compelling, and concise messaging and narratives to engage with non-traditional stakeholders, including the general public.
  • You have demonstrated crisis management capabilities across both external PR and internal workforce communications.
  • You are a strategic thinker, excellent at understanding complex topics and sensing trends and developments with relevant stakeholder groups
  • You are also: (1) Collaborative, team-oriented with the ability to work successfully in ambiguous situations, and navigate uncertainty. (2) Someone with extra attention to detail and the ability to manage multiple simultaneous projects while meeting deadlines.

Preferred Qualifications

  • You have a Master’s degree in Strategic Communications, PR, or Organizational Communications.
  • You have experience navigating change management strategies at various levels.  
  • You have established relationships across major business, education, and local government/media outlets.
  • You have pharmaceutical/biotech industry and/or medical/scientific communications experience is highly desirable.

The expected salary range for this position based on the primary location for this position of Hillsboro, OR is $120,000 - $224,000 . Actual pay will be determined based on experience, level, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.


This position is not eligible for relocation benefits


Link to Roche/Genentech Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Skills Required

  • Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related discipline
  • At least 8 years of relevant experience
  • Experience establishing feedback loops and using stakeholder insights and communications metrics to improve strategy
  • Ability to communicate complex topics to audiences with varying levels of knowledge
  • Broad understanding of the healthcare environment
  • Experience supporting senior leaders and developing executive communications for high-visibility events
  • Experience translating business strategies into employee messaging and executive communications
  • Exceptional written, verbal, and visual storytelling capabilities
  • Experience developing messaging and narratives for general public and non-traditional stakeholders
  • Demonstrated crisis management experience across external public relations and internal workforce communications
  • Strategic thinking and ability to understand complex topics and stakeholder trends
  • Collaborative, team-oriented approach and ability to navigate ambiguity
  • Strong attention to detail and ability to manage multiple projects and deadlines
  • Master's degree in Strategic Communications, Public Relations, or Organizational Communications
  • Experience with change management strategies
  • Established relationships with business, education, local government, or media outlets
  • Pharmaceutical, biotechnology, or medical/scientific communications experience

Genentech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.

  • Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
  • Retirement Support — Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
  • Leave & Time Off Breadth — Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.

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The Company
HQ: South San Francisco, CA
20,069 Employees
Year Founded: 1976

What We Do

Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.

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