SEO Supervisor, SEO & AI Visibility

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Supervisor, SEO & AI Visibility to help lead modern organic search strategy for national and enterprise brands.

We are looking for a strong SEO practitioner with 6+ years of experience who is already grounded in technical SEO, content strategy, and local SEO.  This role will help bridge high-level strategy and hands-on execution for national and enterprise brands. As search rapidly evolves beyond classic "blue links" into AI-influenced, answer-first environments, this role serves as a vital translator of modern discovery strategies.

Sitting within Tombras’ world class, and award winning,SEO Team, the SEO Supervisor is a "player-coach" who owns day-to-day client strategies while actively mentoring junior team members and supervising complex workstreams. You are someone who is deeply grounded in SEO fundamentals—technical, content, and local—but are actively defining how brands get found via Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Where you'll be working: Knoxville, TN. Relocation assistance may be provided.

What you'll be doing:

Strategy & Client Management

• Lead Multi-Platform Strategy: Drive organic discovery and visibility strategies across traditional Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, and reviews.
• Client Leadership: Serve as a trusted strategic partner for mid-size to enterprise-level clients, presenting performance updates, strategic recommendations, and testing plans with confidence.
• Integrated Marketing: Partner across departments (Development, UX, Analytics, Content, PR, Social, and Paid Search) to maximize broad digital signals that influence both search rankings and AI citations.

Modern Search, GEO, & AEO Execution

• Implement GEO/AEO Frameworks: Oversee the optimization of content for semantic clarity, entity relevance, answer-first structure, citations, structured data, and source quality.
• AI Workflow Innovation: Build, refine, and operationalize AI-assisted workflows (such as content briefs, schema generation, internal link automation, and page refreshes) ensuring they are strictly grounded in human review and high editorial standards.
• Enterprise Tech & Local SEO: Provide hands-on guidance across core technical SEO elements (crawlability, rendering, site migrations, Core Web Vitals) and supervise multi-location local SEO and reputation programs.

Team Leadership & Measurement

• Supervise & Mentor: Manage workloads, timelines, and quality control across multiple client accounts while directly training and mentoring junior SEO team members.
• Evolve Analytics & Reporting: Move clients away from legacy click-based metrics to modern frameworks that track share of voice, answer inclusion, LLM citations, and overall business impact.

What you bring:

• Experience: 6+ years of hands-on experience in SEO (with agency experience working across multiple accounts and industries highly preferred).
• Enterprise Track Record: Proven capability managing technical, content, or local SEO workstreams for complex, national, or multi-location brands.
• Modern Search Acumen: A clear, working point of view on how generative search, zero-click experiences, and LLMs are shifting user behavior.
• Leadership Capabilities: Demonstrated experience managing project timelines and giving constructive feedback or training to junior team members.
• Data Literacy: Comfort turning performance data from complex environments into clear narratives and business-focused recommendations.
• Enterprise SEO Tools: BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, and GA4.
• Local SEO Platforms: Yext, BrightLocal, Reputation.com, Chatmeter, or similar.
• Development & Infrastructure: Working knowledge of HTML, CSS, JavaScript, and how modern CMS platforms (WordPress, AEM, Drupal, Shopify) or front-end frameworks affect search accessibility.
• AI Capabilities: Direct experience with prompt design, structured data strategy, retrieval-aware content structuring, and AI-assisted content scaling.

Why you'll want to work at Tombras:

• Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision 
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.