Responsibilities
- Develop and execute comprehensive SEO strategies aligned to specific Product Areas, balancing non-brand growth with brand authority goals
- Map content and optimization efforts across the full customer journey (Awareness, Consideration, Decision)
- Support Generative Engine Optimization (GEO) initiatives to improve visibility in AI-driven search experiences, including AI Overviews and entity-based search results
- Conduct advanced keyword, topic, and entity research to inform strategic roadmaps
- Leverage AI tools (e.g., Gemini, Vertex AI, ChatGPT, Claude, etc.) to enhance research, briefing, analysis, and workflow efficiency while applying strong human judgment
- Create detailed SEO briefs and optimization frameworks to guide content development
- Optimize content to ensure semantic depth, structured integrity, and alignment with SEO best practices
- Perform technical and content QA to ensure integrity of launches and updates
- Monitor performance across GA4, Search Console, and SEO platforms to identify risks, opportunities, and growth trends
- Translate data into actionable insights and strategic recommendations
- Present findings clearly to both technical and non-technical stakeholders
- Collaborate cross-functionally to contribute to a unified organic growth system across teams
Specifics
- Attend weekly team meetings to discuss business updates and ad hoc support needed
- Attend meetings with Product Owners and other Client team members to divide and conquer tasks, including pulling data to support internal asks
- Attend weekly calls with Analytics team and contribute insights to reporting cadences
- Maintain and evolve keyword and entity tracking frameworks, including identifying emerging AI-influenced search trends Keyword organization: regular keyword tracking updates and modifications & research supporting new keyword tracking
- Content Publishing
- Content implementation: own updating pages and adding snippets throughout the website, proactively identify opportunities to optimize poorly ranking pages for high-value keywords, manage the content process for both Client and Seer-driven outline process flows and centralizing management
- Support experimentation initiatives that explore the impact of AI on user behavior and search visibility
Minimum Qualifications
- Having as many of these specific qualifications is a plus, but transferable skills/experience may be equally valuable
- Bachelor's degree or equivalent practical experience
- 5+ years of SEO relevant work experience in an agency or enterprise environment digital growth marketing, designing and managing brand campaigns
- 5 years of experience designing and managing brand campaigns
- Experience adapting SEO strategies to AI-driven search changes and critically evaluate outputs
- Experience using AI tools (Gemini, Vertex, ChatGPT, etc.) to enhance workflows responsibly
- Strong analytical skills and comfort translating performance data into strategic recommendations
Preferred Qualifications
- Having as many of these specific qualifications is a plus, but transferable skills/experience may be equally valuable
- Experience growing subscription businesses either in B2B or B2C environment
- Strong understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing and other advanced campaigns
- Experience developing relationships and working collaboratively with multiple cross-functional partners
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Excellent process and project management skills with the ability to set goals and systematically prioritize growth initiatives
- Experience growing subscription businesses either in B2B or B2C environment
- Strong understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing and other advanced campaigns
- Experience developing relationships and working collaboratively with multiple cross-functional partners
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Excellent process and project management skills with the ability to set goals and systematically prioritize growth initiatives
Who This Role Is Perfect For
- This role may be especially compelling if you:
- Thrive when deeply embedded in one single, high-impact client
- Want the innovation culture of an agency without the volume of a traditional account load
- Enjoy pairing technical SEO with business strategy and stakeholder influence
- Are excited to shape how SEO evolves in an AI-influenced search landscape
- Want to grow in an environment where experimentation and critical thinking are expected
This might not be the right role for you if
- Time-management, context-switching, and juggling multiple priorities is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
60 Day Goals
- By Day 30, you will have completed DIV training and begun to support this client 50%
- By Day 60, you will be up and running at full capacity, supporting this client 100% alongside your Account Team
Compensation & Benefits
- $65,000-$75,000 annually. Your final offered compensation will be determined by your skills and experience
- Evaluation of comp at least once a year
- Benefits highlights
Top Skills
What We Do
Located in Philly, San Diego, and Remote -- our team of 200+ strategic consultants double as subject matter experts in SEO, Paid Media, Analytics, Creative, CRO, Audience Research, and Market Intelligence. As a passionate agency with a ton of heart, we're committed to connecting people and businesses with innovative solutions.
Why Work With Us
We believe in uplifting the people we serve -- our clients, community, and one another -- with relentless dedication. Known for checking our egos at the door and always defaulting to honesty with ourselves and our clients -- we are driven by a fierce curiousity and drive for collaboration. Like what you hear? Let's accomplish great things together!
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