SEO Strategist

The SEO Strategist is responsible for the creation and execution of integrated search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Clients. This individual is a part of the Integrated Marketing Team and works closely on integrated strategies with the Paid Search team and Team Lead towards unified goals. This is a client-facing role who partners cross-departmentally beyond their immediate team and works with clients directly.

Compensation:

$52,000 - $65,000 per year.

Job Responsibilities

• Plan, develop, and execute advanced integrated, search engine optimization strategies tailored to client needs, ensuring top-tier results that are within the allocated budget and timeframe.
• Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings.
• Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals.
• Demonstrate knowledge & understanding of clients’ business priorities and how it translates into integrated strategies to deliver qualified leads and/or sales for your Essentials clients.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence with clients through  trust building interactions and via email towards company & team  communication goals to strengthen & maintain client relationships.
• Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
• Accountable to outlined client, team, & company targets for your individual performance & portfolio of accounts and will report on these metrics weekly/monthly as it relates to company goals.
• Strategically plan and collaborate within your Lead/Integrated Marketing Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities. 
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights. 
• Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
• Ability to work flexibly in a dynamic and changing environment.
• Excellent creativity and adaptability. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels. 
• Other duties, as assigned.

Required Experience

• 1-3 years experience preferred.
• Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
• Experience working and communicating with Clients.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an  approachable, credible manner both verbally and in writing as this is a client-facing role.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of  urgency to get things done 
• Exhibit basic understanding of conversion optimization.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications
• Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx 
• SEO experience with large, consumer facing national websites with 1,000+ pages.
• Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
• Consultative, analytical background through agency or freelance contracts.