The SEM Strategist will be responsible for planning, implementing, and managing our company’s overall SEO and Paid Media strategy. It covers a wide variety of duties such as search marketing, web analytics, content strategy planning, link building, and keyword strategy. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
- Analyze complex data to identify trends and insights
- Proactively discover action items that can move the needle on client SEO and Paid Ads campaigns
- Actively participate in weekly Level 10 Meetings
- Estimate budgets and time for successful campaigns
- Accurately allocate funds for clients' digital marketing campaigns across multiple channels
- Work closely with Sales, Accounts, and Ops to create cohesive strategies for client marketing campaigns
- Research, develop, and implement advanced SEM strategies and campaigns across client accounts. This includes competitive analysis, keyword research, ad copy development and testing, bid optimization as well as numerous micro-optimizations
- Perform frequent analysis of client campaigns, including technical SEO, content analysis, utilizing our bidding analysis platform, account segmentation, keyword analysis, or other ad hoc analysis
- Stay current on industry trends and upcoming technology, channels, and online marketing strategies
- Write and present data analysis reports and proposals to stakeholders, executives, and clients
- Analytical and perceptive, skilled communicator who is able to collaborate with various teams.
- Current knowledge of SEO practices and techniques is essential to this role.
- Proven experience as SEO Manager, SEM Manager or similar role.
- A deep understanding of relevant and current SEO and Paid Ads best practices.
- Experience with SEO analytics platforms such as Rank Ranger, Ahrefs, SEMRush, Agency Analytics, etc).
- Proficient in Google Sheets, Looker Studio, Google Analytics, Google Search Console, and Local Falcon.
- Analytical mindset with numerical aptitude.
- Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
- Solutions first mindset with willingness to explore and roll up sleeves to ensure team success
- Strong presentation, communication, writing, and collaboration skills
- Team-driven attitude and passion for learning
- Starting from $75,000; pay commensurate with experience
- Work remotely from home
- 12 days of PTO within the first year, increases with tenure
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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